As experienced hoteliers, we are here to guide you to a successful Book Direct Strategy.

After many years of working exclusively within the hotel sector, we at Net Affinity have a unique understanding of the needs and wants of hotels. One of the main issues facing all hotels is growing direct bookings.

Building direct bookings comes back to taking control of your product, being protective of it and of being selective about who and when you sell it to.  Having the confidence to believe in your product and the confidence in the variety of activities that can and more importantly help to build direct bookings.

This concept may seem daunting, but our in-house experts have devised a practical guide on how you can grow your hotel’s direct bookings.

We have broken this down into weekly installments that will make it easy for you to follow and to apply to your hotel.

For your first installment click here

Article Archive:

1: Revenue Management

2: Paid Search: To Bid or Not to Bid on Brand Terms 

3: How MetaSearch Can Shift Share of Business From OTA’s to Book Direct

4: 7 Conversion-Optimising Principles of Website Design, Hotel Edition

5: 9 Tips for Creating Great Content for your Hotel Website

6: Landing Page Optimisation: Boost Your Hotel Campaign Conversion Rate

7: Analytics Unlocked: How to Use Google to Find Your Perfect Customer

8: 13 Tips to Optimise Your Hotel’s Facebook Presence

9: Re-targeting: How to Bring Back Guests Who Abandon

10: Mobilegeddon for Hotels: Optimise Your Site for Mobile

11: Online Reputation Management: Why and How to Revitalise Your Online Presence