Booking Patterns for Independent Hotels

We’ve analysed 250,000 bookings to find out who’s booking, how they’re doing it, and when they’re traveling.

Discover key patterns for devices, times, and demographics.

Hotel Marketing Trends for 2016

NET AFFINITY HAS BEEN FEATURED BY SOME OF THE TOP NAMES IN THE HOTEL MARKETING INDUSTRY

tnooz
hospitality
hmarketing
socialmedia
himag
skift
fgon
4hot

WHAT’s the most interesting part?

The most surprising feature, to us, was the fact that over one-fifth of all bookings were made on mobile. That’s extremely significant, and way up from where our data had mobile bookings a year ago.

Why is it such a big deal? It’s one more piece of the puzzle confirming the shouting that every digital marketing blog and company – yes, ours too! – has been doing for the past few years about the mobile revolution.

Mobile is important, both in the wider field of travel and for independent hotels. Mobile bookings aren’t a phenomenon for big chains or OTAs to claim alone – they’re sweeping independent hoteliers too. This is partially due to more hotels making sure their websites are responsive on mobile and optimising for conversions on those devices. It also has to do with technology improving, potential guests getting more comfortable with their phones and tablets, and the many and varied ways there now are to pay on mobile.

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