We’re happy to present #8 in our Direct Booking Cheatsheet series: 9 tips to create brilliant content for your hotel website. Great content is the foundation of your online presence.

Why is content so important? Without powerful imagery and compelling copy, users can’t understand what makes your hotel special. They won’t explore your hotel website or make a booking. you’ll come across as flat and unmemorable, no matter how mcuh you deserve to stand out!

However, we have a solution. When you print out the cheatsheet below, you’ll have a mini-guide to everything you need to know about website content.

This 1 page cheatsheet has 9 focus areas for you to look at, broken out into 31 action points. It’s got tips on everything from upselling to video to page structure – and it’s free! Just click below to download.

Get the Cheatsheet:

content hotel marketing

Previous Cheatsheets:

7 Tips to Generate Direct Bookings through Landing Pages

5 Reasons Revenue Management is Essential to Building Direct Bookings

10 Tips to Analyse and Improve Your Hotel’s Distribution Activity

6 Essential KPI’s for Your Hotel’s Digital Marketing

8 Questions to Tell You How Guests Engage With Your Website

10 Point Checklist for a Successful Digital Marketing Campaign

5 Point Guide to Email Retargeting: Overcome Booking Abandonment