90% of the world’s data has been generated in the past 2 years. To stand out in the crowd, it’s important to make sure your hotel’s content and ads are being seen by the right people at the right time.
How do you do that? One of the most effective techniques available today is building a customer persona. A customer persona is:
“A fictional character created to represent the different user types that might use a site, brand or product in a similar way.”
For hotels, this means using your data and first-hand experience to find your ideal guest. Your ideal guest is the person most likely to come to your site and stay at your hotel, so they’re exactly the right person to be targeting with your offers and content.
This guide will give you, step by step, the tools you need to break down all that data in Google Analytics and use it to build personas for your ideal guests. These personas, in turn, will let you create a targeted, focused marketing strategy, so you don’t waste money on people who aren’t going to book and potential guests can find you when they want  to.

Author Credit: Brigitta Antónyi