93% of guests think reviews are important when they’re booking a hotel room.

53% of people wouldn’t book a hotel room without a review.

80% read more than a dozen.

Reviews are hugely important to your hotel – they can make or break your online reputation. So how can you fight bad ones?

We’ve laid out 3 areas to focus on:

  1. Respond to bad reviews when appropriate – and to overwhelmingly positive ones, too!
  2. Promote reputation management on a team level within your hotel
  3. Place reviews and social media on your own website to keep people on-site

For all the details, check out the presentation above!