Which topics in revenue management and digital marketing are making waves and what are you, our readers, most interested in?

We’re a little over halfway through 2016, and we thought we’d take a look back at some of our favourite pieces from the year so far. These are pieces that have generated the most conversations, turned the most heads and inspired us to look at issues affecting independent hotels from new and interesting angles. Our goal at Net Affinity is to serve the needs of independent hoteliers and empower them to grow their businesses, so every insight is important.

Individually, these articles give insights into the details of conversion optimisation and driving direct bookings. Together, though, they’re a great look at which topics are resonating with the industry as a whole. Take a look.