Supercharging your conversion rate by analysing large chunks of data can be a tough nut to crack. How do you convert all that data into the kind of numbers you really want—bookings?

Thankfully, there are lots of very powerful and cost-effective tools on the market which can give you far deeper insight into how and why our marketing activities are working. One of the most important ones you can have in your toolkit is a customer persona.

In this video, you’ll learn how to use Google Analytics’ demographic data to create personas. Google Analytics can be a bit overwhelming at first glance, so we’ve broken it down for you.

Once you’ve mastered Analytics, you’ll be able to use it and the first-hand knowledge of your staff to make customer personas.

In turn, this will help you become incredibly targeted in your marketing campaigns and drive your hotel’s bookings up like never before.

Watch the video above, or check out the original article here for more detail!