Segmentation is a key feature in any hotel’s revenue strategy. To set an overall goal for the year, hotels must break down their target markets and approach to focus on which areas of business they’d…
What goes into a successful revenue strategy? We’ve taken a good hard look at what you need to consider before and during your strategy planning. Take a look below for our revenue experts’ advice on…
In the past few years, large online travel agencies like Booking.com and Expedia have developed free revenue technology tools for hotels to use. These tools (including revenue management, online reputation management, and more) solve a…
Independent hotels face a unique set of opportunities and challenges when it comes to developing and implementing their revenue strategy. The independent hotel doesn’t have the negotiating power or marketing budgets of multinational chain hotels,…
Negative SEO is a term usually used to describe an attack on your website by a competitor to lower your SEO. This can take the shape of spammy links being built to your site, hacking,…
This week, at a panel during the Independent Lodging Executive Summit, leading management executives sat down to discuss the upsides and downsides of being in the independent hotel business today. They emphasize the importance of…
Almost two out of five mobile shoppers have abandoned a travel booking on a mobile device due to poor user experience. This figure comes as part of a study by US-based Jumio, which estimates that in the UK…
Using Pinterest to market your hotel is a great way generate interest and traffic to your hotel’s website. Increased traffic, of course, gives you the opportunity to boost your direct bookings. Pinterest is such a…
Hotels need to focus on their technology to drive direct bookings. Siteminder’s Global Hotel Business Index 2017 shows that the highest priority for hotels in 2017 is “increasing volume of direct online bookings,” and the…
It’s the little things that often take the most time when it comes to hotel marketing. Once your team has a consensus on the best ways to drive direct bookings for your hotel, approval for your…