This week, we’ve found some articles with great advice to improve your hotel revenue strategy and win more business direct. Tnooz looks at smart hotels that try things a little differently and HospitalityNet have a top…
Revenue Managers are a key asset in every hotel, overseeing the distribution strategy of the hotel and managing day to day yield operations. The job description may vary from hotel to hotel, but one thing…
An important step in every hotel SEO strategy is to claim, verify and optimise your Google My Business (GMB) listing. Did you know that over 70% of our total bookings through our client sites in…
This week we’re looking at pricing strategies and how the best revenue managers maximise room revenue. These articles cover supply and demand, how competition affects rates and how psychological pricing tricks can increase conversion. Check them out! 1.
The law of supply and demand is one of the most basic, and also one of the most important, microeconomic principles. The relationship between supply and demand determines how the price for a good or…
These days social media is part of every hotel’s online marketing strategy but while the majority of hotels have a Facebook account or frequently post on Instagram, the importance of Twitter is often overlooked. This is…
This week we’re highlighting the importance of mobile. Mobile hotel traffic is now significantly higher than desktop and is increasing exponentially every year. Is your hotel maximising mobile sales with a fast, mobile-friendly website? Do…
A year ago we looked at how mobile hotel traffic measured in our overall traffic landscape, and predicted continued growth for the device. 12 months later, mobile has continued on its growth trajectory but revenue…
3 Min Read Whether you use Siri, Cortana or Google voice search, it’s easy to see why speech recognition technology is starting to gain momentum. This type of search activity allows users to access information and…
This week we’re looking at a variety of articles discussing direct website bookings versus those from third parties. While we understand the importance of hotels having a diverse revenue stream in order to reach as many customers…