Here’s this week’s top 5 marketing tips from around the web on those little ways you can tweak your approach to ramp up interest, engagement and ultimately conversions. These articles address strategies for Facebook and Instagram, email marketing automation and personalisation, SEO updates for voice search and why video marketing can no longer be ignored.

Most of these are pretty simple to implement, but they can have a huge impact on how your potential guests view your brand and your hotel.

Check them out:

11 Easy Ways to Double Your Hotel’s Instagram Followers

There are 400 million active users on Instagram. That’s more than the total population of the United States! Now that’s somewhere every hotel should be. This article gives you marketing tips to make sure your hotel can capture people in that dreaming phase of travel planning with quality imagery, humour and behind the scenes action. Get snapping!

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Hotel Email Marketing: Five tips you can implement today

Despite all the attention social media gets, email marketing remains the most powerful digital marketing method. Does your email marketing strategy need some tweaking? Read this article for tips on segmentation, personalization and automation.

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Why Video Marketing is Essential for Hotels

YouTube is the second most searched website on the internet. More than six billion hours are spent watching videos on YouTube each month. Google also owns YouTube and is indexing your video content faster than your traditional website content. So have you created your hotel YouTube channel yet?

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Optimizing Your Hotel Website For Voice Search

The rise of voice search is evident, as more and more people start to ask Alexa and Siri, and other virtual assistants, to answer their questions and perform other tasks. For a hotelier to be successful, you must optimize for both text and voice search in your SEO strategy. Read this article for marketing tips on best practice.

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Facebook Broadens Location-Based Ad Tools and Canvas Ad Offerings

Facebook has launched two new ad tools. The first allows you to target users based on their offline activities including visits to brick-and-mortar stores, in-store purchases, and calls to businesses. The second tool is a new Canvas ad template, which is designed to help turn Facebook into more of a product-discovery platform. Read this article and learn how to utilise these changes for success.

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