This week has been all about social for us. The best ways to leverage social media, the best social channels for hotels, and the stats on how long your social posts resonate are what we’ve been diving in to. So, we thought it was only natural to share the most interesting social posts of the week with you.

Here were our 5 favorite insights into social media for hoteliers this week:

What Facebook’s Algorithm Change Means for Hotels on Social Media

When the focus is on engagement, hotels on social channels need to keep up-to-date on the latest best practices. Facebook made that a little more difficult this week. The social network grabbed headlines with two big algorithm changes that aim to reward high-quality content.

These changes are focused on engagement time – how long users look at a post – and how often posts are shown from the same publisher, in response to user complaints that their newsfeeds were becoming repetitive.

What does this mean for hotels? A focus on value is essential.


The Incredibly Short Shelf Life of Hotel and Resort Social Media Posts

Ryan Solutions compared the long tail of email opens to the long tail of social media engagement. What surprised them most was that beyond 7 days they saw absolutely nothing on the social media side. No likes. No shares. No comments. That analysis showed the shelf life of a Facebook post is short, but how short? How long does it take before a post or photo has received all the engagement it ever will? After tracking 30 resort and hotel Facebook, Instagram, and Twitter accounts that each had at least 200,000 Facebook fans, 75,000 Instagram followers, or 40,000 Twitter followers, here’s what they found.


Using Instagram to Market Your Hotel

With 400 million active monthly users and an average of 80 million photos uploaded daily, Instagram has become a prominent channel for B2C marketing in a multitude of industries. It is especially effective in the travel industry as images play a key role in influencing consumers’ choices regarding destinations, accommodations and activities. Hotels can and should be using Instagram to promote themselves and engage travelers. These pointers can help hoteliers to make the most of this platform to drive awareness of their property and increase bookings.


4 Ways Hotels Can Use Social Media to Grow their Email List

Email marketing is a substantial part of marketing for hotels. It allows properties to contact past, present, or potential guests and keep them informed of offers that may be relevant.

Aside from having an email signup form on your website, social media can be an effective tool for capturing your social-savvy audience.

Here are 4 ways to use social media to grow your email database.


For Social Media Marketers, Facebook Produces the Best ROI

Social Fresh, Firebrand Group and Simply Measured surveyed 551 social media marketers worldwide and asked them to choose up to three social media platforms that they thought produced the best ROI. Almost all (95.8%) of social media marketers worldwide said Facebook did.