Optimising for AI Overviews: Boost Your Hotel’s Visibility in Google Search

Are you aware of Google’s new, game-changing update: AI Overviews?

This exciting feature is reshaping the search landscape by providing users with quick, AI-generated summaries directly in the search results. But what does this mean for your hotel’s visibility in search engines? And how can you adapt your digital marketing strategy to ensure your hotel stands out in this new search environment? Read on to find out.

What are AI Overviews?

AI Overviews are Google’s newest feature designed to streamline the search experience. These AI-generated summaries pull content from various trusted websites to give users a quick, concise answer to their search query – without needing to click into individual sites.

It’s all about speed, simplicity and surfacing key information in seconds.

What does this mean for organic traffic?

While AI Overviews aim to make browsing more efficient, there’s been concern around how they may impact organic web traffic – especially for original content creators. The fear? Fewer clicks to your website.

Google has responded by refining how these summaries work. They now include clearer links to source content, helping users dive deeper when they want more detail. But as this feature continues to evolve, it’s crucial that your hotel’s content is structured to remain discoverable.

Best ways to optimise for AI Overviews

To ensure your hotel stays visible in this new landscape, a strategic content update is essential. The goal? Position your content so it gets picked up by these AI-driven summaries.

Here are our top tips:

Well-structured, relevant FAQ pages and guest service guides are more important than ever. AI Overviews prioritise clear, direct answers – so make sure yours are up-to-date, easy to navigate and aligned with real guest queries.

Quality content still reigns supreme. Invest time in creating helpful, authoritative answers that are better than what’s already out there. Include specific hotel features, local recommendations or expert travel advice that adds value.

Think like your guest. What questions are they asking before booking? Use structured data, lists and factual answers to meet that intent clearly. For example, “Does your hotel have parking?” or “Is breakfast included in the room rate?”– simple queries with clear, structured responses.

AI Overviews favour content that’s easy to digest. Use bullet points, short paragraphs and plain language to make your content accessible and appealing to both users and algorithms.

Stay ahead in the evolving search landscape

Adapting to AI Overviews doesn’t mean overhauling your entire SEO strategy – but it does require thoughtful updates and a guest-first approach. By making your content more searchable, scannable and informative, you’ll continue to drive valuable organic traffic to your hotel’s website.

If you’d like help tailoring your SEO strategy to meet these new changes, get in touch with our expert team today.

Or, read our latest success story to learn how Galgorm Collection achieved significant increases in revenue and direct bookings with Net Affinity’s solutions.