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Christiane Foller

Christiane Foller

7 posts
Christiane Foller is a Conversion Optimisation Specialist and Head of the Net Affinity Conversion Team. Christiane trained in Austria, Switzerland and in the US before taking on various management roles in Ireland, including General Manager at the Hampton Hotel Dublin. She has a keen interest in revenue and conversion optimization. As the head of the Net Affinity Conversion Team, she leads conversion projects, refining and polishing booking processes and user journeys. Christiane is also a master baker, and has a strong dislike for Universal's yellow Minions.
Christiane Foller
Christiane Foller
  • 10 April 2019

Conversion OptimisationThe latest device trends: here’s where your guests book from

  • 3 minute read
A good marketing strategy has to be informed by many things, one being the latest trends in device…
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Christiane Foller
Christiane Foller
  • 12 April 2018

MobileMobile Dominates Hotel Traffic

  • 2 minute read
A year ago we looked at how mobile hotel traffic measured in our overall traffic landscape, and predicted…
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Christiane Foller
Christiane Foller
  • 20 June 2017

Conversion OptimisationWhat Matters for Mobile Bookings for Hotels? Speed

  • 3 minute read
Mobile bookings are a challenge for the hotel industry. Even as traffic on mobile continues rising to never-before-seen…
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Christiane Foller
Christiane Foller
  • 19 April 2017

Conversion OptimisationHow Do Guests Engage With Your Hotel Website? 8 Questions to Ask

  • 3 minute read
Does the way guests find your hotel website matter? We’ve put together 8 questions to tell you where…
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    • Conversion Optimisation
    • Digital Marketing

[Cheatsheet] 8 Questions to Tell You How Guests Engage With Your Website

  • 1 minute read
Does the way guests find your hotel matter? Do users from organic search book more often than visitors…
Christiane Foller
Christiane Foller
  • 13 October 2016
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Christiane Foller
Christiane Foller
  • 4 February 2016

Book DirectHow Important Is Your Hotel Brand Name?

  • 3 minute read
Before we get started, here’s the answer: your brand name is really important. It’s key to your profit-driven marketing…
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Christiane Foller
Christiane Foller
  • 8 August 2015

Digital MarketingPaid Search: To Bid or Not to Bid on Brand Terms

  • 3 minute read
There is an ongoing debate about whether hotels should bid on their own brand name. While many hotels…
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