Christiane Foller is a Conversion Optimisation Specialist and Head of the Net Affinity Conversion Team. Christiane trained in Austria, Switzerland and in the US before taking on various management roles in Ireland, including General Manager at the Hampton Hotel Dublin. She has a keen interest in revenue and conversion optimization. As the head of the Net Affinity Conversion Team, she leads conversion projects, refining and polishing booking processes and user journeys. Christiane is also a master baker, and has a strong dislike for Universal's yellow Minions.
A good marketing strategy has to be informed by many things, one being the latest trends in device usage. We all have a general understanding of where people spend their time online and where they’re…
A year ago we looked at how mobile hotel traffic measured in our overall traffic landscape, and predicted continued growth for the device. 12 months later, mobile has continued on its growth trajectory but revenue…
Mobile bookings are a challenge for the hotel industry. Even as traffic on mobile continues rising to never-before-seen levels, conversion rates on mobile aren’t quite keeping up. What are the stats, and what exactly is…
Does the way guests find your hotel website matter? We’ve put together 8 questions to tell you where your guests come from, and how they behave once they’re on your hotel website. These questions are for…
Does the way guests find your hotel matter? Do users from organic search book more often than visitors from Facebook? We’ve put together 8 questions to tell you where your guests come from, and how…
Before we get started, here’s the answer: your brand name is really important. It’s key to your profit-driven marketing strategy. Here’s why. There is an ongoing debate in the hospitality industry. Should hotels should bid on…
There is an ongoing debate about whether hotels should bid on their own brand name. While many hotels have seen the benefits and bought into the idea of bidding on branded terms as a defensive…