Helena is eCommerce Team Lead at Net Affinity. A graduate of Shannon College of Hotel Management, Helena has a wealth of experience in Revenue Management & Digital Marketing across a wide range of markets, hotel types & brands from past roles in Ireland and the UK. Helena has worked with Net Affinity for 6 years, collaborating with a great team of eCommerce Managers and clients to ensure strong online strategies with a clear focus on Book Direct. She has a keen interest in Revenue Management, Data Analysis & Digital Marketing and aims to bring all of these disciplines together, along with best in class website design and user experience for clients. Before joining Net Affinity, Helena was with the Arora Group in London, as Group Revenue Analyst and Revenue Manager.