The Breaffy House Resort: Tackling Direct Bookings
The Client: Consisting of two of the most highly commended hotels in Mayo, The Breaffy House Resort is the ideal destination for a well-deserved break. Whether it be at Breaffy…
Josie Wilkins
Josie is our Content Marketing Intern and is a journalism graduate of NUI Galway. She enjoys reading, writing articles and travelling. She has grown up in Galway, spent some time studying in Spain and Italy and is currently in the process of finding her feet in Dublin!
How to Manage and Combat Hotel Cancellations
Cancellations are every hoteliers inevitable worst enemy. Even if you manage to recapture some of your lost bookings close to stay dates, they will still cost you. Cancellations distort hotel demand levels, boosting…
Wynns Hotel: Their Success With Google Hotel Ads
The Client: Ideally located near Dublin’s most popular attractions, Wynn’s hotel is the answer for any kind of traveler that find themselves in Ireland’s capital. The hotel effortlessly combines historic charm with urban…
How to Choose the Perfect Booking Engine
As useful as they are at publicising your hotel, no hotelier appreciates the chunk of commission that OTA’s swallow up. From many of our previous posts you can find guidelines on how to…
The 3 Big Mistakes that Revenue Managers Make
The hospitality industry has become a very dynamic one in recent years. Revenue Management strategies that would have once been deemed acceptable and rational, are no longer efficient. Be a next-level Revenue Manager…
Net Affinity Boosts Sales Performance for Manor House Through Social Campaigns
The Client: As one of Northern Ireland’s leading hotels, the Manor House Country Hotel combines an old world charm with modern luxury that’s hard to beat. Nestled by the Fermanagh Lakelands, this four-star…
Get Ready for Cyber Weekend
November 2005 marked the creation of an ingenious marketing strategy to persuade people to shop online. Cyber Weekend is a big date in the calendar of every industry. For hotels, it provides the…
Dublin Skylon Hotel: The Strategy that Increased Revenue by 61%
The Client: Described as “a little gem” and highly commended by previous guests, the Dublin Skylon Hotel was originally built in 1967 by PV Doyle and purchased by life-long hotelier Brian…
Learn Inbound- What We Learnt from the Marketing Experts
We recently had the pleasure of attending Learn Inbound’s Digital Marketing event in Dublin city. We soaked up the knowledge and insights of, in the words of Learn Inbound “the brightest minds in…
Bloomfield House Hotel: How a New Site Led to a Quick Return
The Client: Nestled by the picturesque Westmeath Lakelands, The Bloomfield House Hotel flawlessly combines traditional Irish hospitality with four-star luxury. This family-owned property offers the perfect escape with its charming surroundings and modern…