As Founder and Managing Director of Net Affinity, William has over 20 years of sales and marketing experience, the past ten of which have been in the hospitality industry. William is passionate about hotel technology and the ways it can be used to benefit independent hotels, and is always interested in making new connections in the hospitality industry. He also enjoys economics and travel.
The ever-evolving industry Image cred: unsplash The structure of the hotel industry in Europe continues to evolve, and remains fragmented, despite chain hotels increasing their percentage share of…
The independent hotel market in Europe is a big business. Big in terms of employment, tourism and contribution to local economies. Most importantly for our industry, independent hotels are big in terms of room inventory…
Does great design help you get more guests in your hotel? If it does, how and why does it work? The answer is yes – it’s called Conversion Centered Design (CCD). Conversion centered design is focused…
Why Design is Critical for Conversion from William Cotter Does great design help you get more guests in your hotel? If it does, how…