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William Cotter

William Cotter

5 posts
As Founder and Managing Director of Net Affinity, William has over 20 years of sales and marketing experience, the past ten of which have been in the hospitality industry. William is passionate about hotel technology and the ways it can be used to benefit independent hotels, and is always interested in making new connections in the hospitality industry. He also enjoys economics and travel.
William Cotter
William Cotter
  • 23 June 2020

CultureCelebrating our 20th year in business

  • 3 minute read
2020 is a special year for Net Affinity. This month, we’re celebrating our 20th year in business. I’m…
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William Cotter
William Cotter
  • 27 August 2019

Book DirectHow do you simplify the lives of hoteliers? With the best breed of technology, for starters.

  • 3 minute read
The ever-evolving industry Image cred: unsplash The structure of the hotel industry in Europe continues to evolve, and…
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William Cotter
William Cotter
  • 26 September 2016

Conversion Optimisation10 Powerful Reasons Independent Hotels are Better Placed to Win Market Share over Chain Hotels

  • 9 minute read
The independent hotel market in Europe is a big business. Big in terms of employment, tourism and contribution…
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William Cotter
William Cotter
  • 13 June 2016

Book DirectUse Conversion Centered Design to Drive Direct Bookings

  • 2 minute read
Does great design help you get more guests in your hotel? If it does, how and why does…
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    • Conversion Optimisation

Why It Matters: Driving More Bookings With Design

  • 1 minute read
Why Design is Critical for Conversion from William Cotter Does great design help you get more guests in your…
William Cotter
William Cotter
  • 11 November 2015
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Bracken Road, Sandyford,
Dublin 18, D18 V0Y0, Ireland

Tel +353 (0)1 293 9906 E-mail sales@netaffinity.com Find Us 53.2733108, -6.2177898
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