The Direct Booker & Their Device Habits
We’ve gathered around 5 million user sessions’ worth of data from Google Analytics and our Booking Engine to give you an up-to-date picture of your current direct booker and their device habits!…
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Guiding your hotel marketing strategy this summer
Summertime’s finally here – your busiest season as a hotelier! A few weeks ago, we gave some advice on what kind of campaign elements to make sure you implemented in order to maximise all…
Why does your hotel need a blog?
Recently, we touched on what kinds of content you should try and incorporate into your social strategy to help build your brand’s story online. Another way to build your narrative and presence online is…
Is your website’s UX up to scratch?
Our in-house design experts are always keeping us ahead of the curve when it comes to creating beautiful, perfectly optimised hotel websites. When we’re working with a client on the design or…
Increase last minute Easter bookings
Easter – a time of crisp, bright weather (hopefully), long (…and sometimes tiring…) family gatherings, and, most importantly, chocolate. Glorious chocolate. Along with devouring piles and piles of said chocolate, our other upcoming ambition is…
These are the website design trends you should pay attention to
At the beginning of every year, there’s usually a mountain of ‘new year trends’ content to trek your way through. It can all be a bit overwhelming, especially when January is so jam-packed with budget-setting,…
Some expert tips on website design
OK, so your job title might not include the word ‘designer’ – don’t worry! You can still have fun with the process of designing your property’s website. It can even, dare we say it, be…
OTAs pulled up on misleading sales tactics
It’s something we’ve all experienced and maybe even come to expect as part of the holiday-booking process – that sense of urgency kick-started by the sight of a red button beside an apartment or a…
How can you reduce your cancellation rates in 2019?
With consumer expectations at an all-time high, and their spending habits continuing to rise considerably, marketeers across the board are challenged with how best to keep them engaged. In order to beat a seemingly…
Salthill Hotel: Direct Bookings up 73% Since Moving To Net Affinity
The Client: Situated right there on the sprawling, picturesque Salthill promenade, 4 Star Salthill Hotel overlooks beautiful Galway Bay, where in the distance across the water, you can just about make out The Burren in…