This week, we’ve found some articles with great advice to improve your book direct strategy. Robert Rauch, President of RAR Hospitality, writes about finding the right tools to invest in for your hotel’s success. Econsultancy takes…
Hoteliers have been putting huge amounts of efforts into building solid book direct strategies. However, your fantastic strategy to align your goals for marketing & revenue might be missing a crucial element. Beyond ensuing that…
Industry jargon gets between you and your guests. It can reduce the number of bookings you get, both on your own website and elsewhere. For example, the phrase ‘book direct’, which is so widespread within…
This week, the Competition and Markets Authority encourages hotels to step up their pricing strategy on OTAs. After finding that 47% of hotels surveyed were not aware that Booking.com and Expedia had agreed to drop…
Loyalty programs have become a more valuable tool for every type of hotel as the Book Direct movement has increased momentum. They are seen, especially by major chains, as the natural progression to gain a…
Are you using social media to connect with your existing customers and bring in new guests? We are in the midst of a social marketing revolution, and there are huge new opportunities for growth. Facebook…
Google may be facing legal troubles in Europe in more than one area, even as they continue to expand their offering. The EC has recently leveled a fine on Google Shopping for what it…
What are the best types of online campaigns for your hotel to run? Confusion abounds on this topic. Many hotels have questions about which types of campaigns are best, what return to expect on them,…
How do you design a successful rate plan for your hotel? Why are some rate plans more successful than others? When you create rate plans, try and tap into your inner hotel shopper psyche. Is…
Implementing a revenue strategy comes with a unique set of challenges. Hotels need to remember why they are focusing on optimising each channel, and how direct bookings reduce costs and produce a higher lifetime value…