Every successful hotel pays attention to their customers and this is equally important online. Understanding what motivates a user to book your hotel direct over a competitor, or indeed through an online travel agent, is…
At Net Affinity, we’re constantly keeping an eye out for the latest digital marketing trends, looking for additional opportunities to generate more direct bookings. Buzzwords like Blockchain Technology, AI, AR, Chat Bots and so many…
January is right around the corner and although hoteliers are preoccupied with making the most out of the Christmas season, January is also a revenue opportunity not to be missed! It’s often a…
This week we’ve been keeping a close eye on industry updates with OTAs (Online Travel Agents), Google and Airbnb. All of which seem to be making big leaps with the technology they’re using to offer…
Wherever your hotel is based, local events are taking place all the time and could be a vehicle for potential revenue if used in the right way. They could come in the form of a big…
When hotels get started with digital marketing, often the first thing they tend to look at is advertising on social media and large search platforms such Google AdWords and Bing. Email marketing is often overlooked,…
With paid Google ads taking up a large proportion of ‘above the fold’ space on desktop and all of what is immediately visible on mobile, having a high ranking on search engine results pages (SERPs),…
This week, we’ve found some articles with great advice to improve your book direct strategy. Robert Rauch, President of RAR Hospitality, writes about finding the right tools to invest in for your hotel’s success. Econsultancy takes…
Hoteliers have been putting huge amounts of efforts into building solid book direct strategies. However, your fantastic strategy to align your goals for marketing & revenue might be missing a crucial element. Beyond ensuing that…
Industry jargon gets between you and your guests. It can reduce the number of bookings you get, both on your own website and elsewhere. For example, the phrase ‘book direct’, which is so widespread within…