We recently sat down with our valued partners, GuestJoy, and chatted all things direct booking-related. Like all of us at Net Affinity, our Business Development Manager Niall Lenihan is pretty passionate about the hospitality industry,…
If you want to capture direct bookings through your website, you need a booking engine – it’s as simple as that. Being able to take bookings straight…
The first ingredient in a well balanced book direct strategy is the right booking engine. There’s a lot to consider when it comes to the perfect booking engine! We’ve put together a guide for your…
The rising success of OTAs has encouraged hotels to take a back seat when it comes to direct bookings. After all, why would you go to all that trouble when a third-party…
The ever-evolving industry Image cred: unsplash The structure of the hotel industry in Europe continues to evolve, and remains fragmented, despite chain hotels increasing their percentage share of…
We’re big advocates of using metasearch for independent hotels, but like all forms of technology, it has its ups and downs. It’s important to be aware of both. We’ve taken the leg work out of…
We’ve been saying it for awhile, but it truly feels as though we’re in the height of summer now! Check out those blue skies… bliss! As temperatures across Europe increase, we’re noticing room bookings aren’t…
We’ve gathered around 5 million user sessions’ worth of data from Google Analytics and our Booking Engine to give you an up-to-date picture of your current direct booker and their device habits!…
Summertime’s finally here – your busiest season as a hotelier! A few weeks ago, we gave some advice on what kind of campaign elements to make sure you implemented in order to maximise all…
Recently, we touched on what kinds of content you should try and incorporate into your social strategy to help build your brand’s story online. Another way to build your narrative and presence online is…