The rising success of OTAs has encouraged hotels to take a back seat when it comes to direct bookings. After all, why would you go to all that trouble when a third-party…

The ever-evolving industry Image cred: unsplash The structure of the hotel industry in Europe continues to evolve, and remains fragmented, despite chain hotels increasing their percentage share of…

We’re big advocates of using metasearch for independent hotels, but like all forms of technology, it has its ups and downs. It’s important to be aware of both. We’ve taken the leg work out of…

We’ve been saying it for awhile, but it truly feels as though we’re in the height of summer now! Check out those blue skies… bliss! As temperatures across Europe increase, we’re noticing room bookings aren’t…

We’ve gathered around 5 million user sessions’ worth of data from Google Analytics and our Booking Engine to give you an up-to-date picture of your current direct booker and their device habits!…

Summertime’s finally here – your busiest season as a hotelier! A few weeks ago, we gave some advice on what kind of campaign elements to make sure you implemented in order to maximise all…

Recently, we touched on what kinds of content you should try and incorporate into your social strategy to help build your brand’s story online. Another way to build your narrative and presence online is…

Our in-house design experts are always keeping us ahead of the curve when it comes to creating beautiful, perfectly optimised hotel websites. When we’re working with a client on the design or…

Easter – a time of crisp, bright weather (hopefully), long (…and sometimes tiring…) family gatherings, and, most importantly, chocolate. Glorious chocolate. Along with devouring piles and piles of said chocolate, our other upcoming ambition is…

At the beginning of every year, there’s usually a mountain of ‘new year trends’ content to trek your way through. It can all be a bit overwhelming, especially when January is so jam-packed with budget-setting,…