6 Ways To Use Events To Increase Your Bottom line
Wherever your hotel is based, local events are taking place all the time and could be a vehicle for potential revenue if used in the right way. They could come in the form of a big…
Book Direct
Don’t Overlook Email Marketing! Tips For Getting It Right
When hotels get started with digital marketing, often the first thing they tend to look at is advertising on social media and large search platforms such Google AdWords and Bing. Email marketing is often overlooked,…
4 Mobile SEO Tactics for Hoteliers
With paid Google ads taking up a large proportion of ‘above the fold’ space on desktop and all of what is immediately visible on mobile, having a high ranking on search engine results pages (SERPs),…
Revenue Strategies & Tips to Increase Direct Bookings
This week, we’ve found some articles with great advice to improve your book direct strategy. Robert Rauch, President of RAR Hospitality, writes about finding the right tools to invest in for your hotel’s success. Econsultancy takes…
The Missing Link in Book Direct Strategies: the Front Desk
Hoteliers have been putting huge amounts of efforts into building solid book direct strategies. However, your fantastic strategy to align your goals for marketing & revenue might be missing a crucial element. Beyond ensuing that…
Don’t Say “Book Direct”
Industry jargon gets between you and your guests. It can reduce the number of bookings you get, both on your own website and elsewhere. For example, the phrase ‘book direct’, which is so widespread within…
Competition Authority Urges Hotels to Step Up Pricing Strategy
This week, the Competition and Markets Authority encourages hotels to step up their pricing strategy on OTAs. After finding that 47% of hotels surveyed were not aware that Booking.com and Expedia had agreed to drop…
Loyalty Programs Must Move Beyond Discounts
Loyalty programs have become a more valuable tool for every type of hotel as the Book Direct movement has increased momentum. They are seen, especially by major chains, as the natural progression to gain a…
13 Tips to Get More Bookings from Facebook
Are you using social media to connect with your existing customers and bring in new guests? We are in the midst of a social marketing revolution, and there are huge new opportunities for growth. Facebook…
Google Facing Fines Even as Offering Grows
Google may be facing legal troubles in Europe in more than one area, even as they continue to expand their offering. The EC has recently leveled a fine on Google Shopping for what it…