With consumer expectations at an all-time high, and their spending habits continuing to rise considerably, marketeers across the board are challenged with how best to keep them engaged. In order to beat a seemingly…
The Client: Situated right there on the sprawling, picturesque Salthill promenade, 4 Star Salthill Hotel overlooks beautiful Galway Bay, where in the distance across the water, you can just about make out The Burren in…
The Client: Consisting of two of the most highly commended hotels in Mayo, The Breaffy House Resort is the ideal destination for a well-deserved break. Whether it be at Breaffy…
Cancellations are every hoteliers inevitable worst enemy. Even if you manage to recapture some of your lost bookings close to stay dates, they will still cost you. Cancellations distort hotel demand levels, boosting…
As useful as they are at publicising your hotel, no hotelier appreciates the chunk of commission that OTA’s swallow up. From many of our previous posts you can find guidelines on how to…
November 2005 marked the creation of an ingenious marketing strategy to persuade people to shop online. Cyber Weekend is a big date in the calendar of every industry. For hotels, it provides the…
Designed with the intention of creating Europe’s first sustainable hotel at the heart of Dublin City, the McGill family has achieved just that with the Iveagh Garden Hotel. Needless to say, since opening…
The hotel expectations of today’s guests are higher than ever. With so many offers and choices in the palm of their hand, the time they are willing to spend on finding the right hotel is…
The hotel distribution landscape is becoming more and more complex. We know that the ideal revenue management practice is selling the right room to the right guest at the right time and price on the…
In the hotel industry we all understand the importance of achieving more direct bookings in order to increase net profitability and reduce reliance, and commission fees, to OTAs. One part of this strategy is of…