In the hotel industry we all understand the importance of achieving more direct bookings in order to increase net profitability and reduce reliance, and commission fees, to OTAs. One part of this strategy is of…
In today’s travel landscape independent hoteliers work very hard to win a direct booking. So when you do, it’s important to encourage the guest to come back directly again and again. The major hotel chains…
“Millennials” or Generation Y are the first generational demographic to be brought up with technology and the internet. These digital natives consume more online media than ever before and are quickly surpassing their Baby Boomer/Gen…
Every successful hotel pays attention to their customers and this is equally important online. Understanding what motivates a user to book your hotel direct over a competitor, or indeed through an online travel agent, is…
At Net Affinity, we’re constantly keeping an eye out for the latest digital marketing trends, looking for additional opportunities to generate more direct bookings. Buzzwords like Blockchain Technology, AI, AR, Chat Bots and so many…
January is right around the corner and although hoteliers are preoccupied with making the most out of the Christmas season, January is also a revenue opportunity not to be missed! It’s often a…
This week we’ve been keeping a close eye on industry updates with OTAs (Online Travel Agents), Google and Airbnb. All of which seem to be making big leaps with the technology they’re using to offer…
Wherever your hotel is based, local events are taking place all the time and could be a vehicle for potential revenue if used in the right way. They could come in the form of a big…
When hotels get started with digital marketing, often the first thing they tend to look at is advertising on social media and large search platforms such Google AdWords and Bing. Email marketing is often overlooked,…
With paid Google ads taking up a large proportion of ‘above the fold’ space on desktop and all of what is immediately visible on mobile, having a high ranking on search engine results pages (SERPs),…