November 2005 marked the creation of an ingenious marketing strategy to persuade people to shop online. Cyber Weekend is a big date in the calendar of every industry. For hotels, it provides the…

Designed with the intention of creating Europe’s first sustainable hotel at the heart of Dublin City, the McGill family has achieved just that with the Iveagh Garden Hotel. Needless to say, since opening…

The hotel expectations of today’s guests are higher than ever. With so many offers and choices in the palm of their hand, the time they are willing to spend on finding the right hotel is…

The hotel distribution landscape is becoming more and more complex. We know that the ideal revenue management practice is selling the right room to the right guest at the right time and price on the…

In the hotel industry we all understand the importance of achieving more direct bookings in order to increase net profitability and reduce reliance, and commission fees, to OTAs. One part of this strategy is of…

In today’s travel landscape independent hoteliers work very hard to win a direct booking. So when you do, it’s important to encourage the guest to come back directly again and again. The major hotel chains…

“Millennials” or Generation Y are the first generational demographic to be brought up with technology and the internet. These digital natives consume more online media than ever before and are quickly surpassing their Baby Boomer/Gen…

Every successful hotel pays attention to their customers and this is equally important online. Understanding what motivates a user to book your hotel direct over a competitor, or indeed through an online travel agent, is…

At Net Affinity, we’re constantly keeping an eye out for the latest digital marketing trends, looking for additional opportunities to generate more direct bookings. Buzzwords like Blockchain Technology, AI, AR, Chat Bots and so many…

January is right around the corner and although hoteliers are preoccupied with making the most out of the Christmas season, January is also a revenue opportunity not to be missed! It’s often a…