Segmentation is a key feature in any hotel’s revenue strategy. To set an overall goal for the year, hotels must break down their target markets and approach to focus on which areas of business they’d…
In the past few years, large online travel agencies like Booking.com and Expedia have developed free revenue technology tools for hotels to use. These tools (including revenue management, online reputation management, and more) solve a…
Independent hotels face a unique set of opportunities and challenges when it comes to developing and implementing their revenue strategy. The independent hotel doesn’t have the negotiating power or marketing budgets of multinational chain hotels,…
Almost two out of five mobile shoppers have abandoned a travel booking on a mobile device due to poor user experience. This figure comes as part of a study by US-based Jumio, which estimates that in the UK…
Hotels need to focus on their technology to drive direct bookings. Siteminder’s Global Hotel Business Index 2017 shows that the highest priority for hotels in 2017 is “increasing volume of direct online bookings,” and the…
This week provided some great insight into how hotels, as of May 2017, are faring in the context of the “direct booking wars.” From online reviews as the key to stealing business from big chains…
On March 29th, British Prime Minister Theresa May triggered Article 50 to start the process for the UK to leave the European Union. Then, less than a month later – April 18th – the PM…
In our last blog article about attribution models and the user journey, we discussed the different types of attribution models and their main characteristics. We also dipped our toes on the shore of…
Today’s hotel guests are empowered and informed, which in some ways is very positive. However, it has also led to a trend of guests making multiple bookings far in advance, before cancelling ones…
Search Engine Optimization (SEO) is crucial to your hotel’s online visibility on search engines like Google, Yahoo and Bing. SEO is complicated and constantly in flux, so it’s no wonder so many people don’t even…