Industry jargon gets between you and your guests. It can reduce the number of bookings you get, both on your own website and elsewhere. For example, the phrase ‘book direct’, which is so widespread within…

With mobile traffic outstripping desktop and mobile bookings on the rise, a mobile website is now a must for hotels. However, all mobile websites were not created equal. There are lots of ways to improve…

Loyalty programs have become a more valuable tool for every type of hotel as the Book Direct movement has increased momentum. They are seen, especially by major chains, as the natural progression to gain a…

What are the best types of online campaigns for your hotel to run? Confusion abounds on this topic. Many hotels have questions about which types of campaigns are best, what return to expect on them,…

Your hotel website speed depends on a few factors. What browser your potential guests are using, how fast their internet connection is, how good the signal is if they’re on mobile – but that’s not…

How do you design a successful rate plan for your hotel? Why are some rate plans more successful than others? When you create rate plans, try and tap into your inner hotel shopper psyche. Is…

Google + and Google My Business are important tools for hoteliers. Despite being mostly misunderstood and under-appreciated by businesses all over, Google+ can actually have a fundamentally positive impact on your hotel’s website traffic and…

Expedia has created a new study specifically on the motivations of European travelers. Among other revelations, they’ve found that compelling imagery is key for audiences under 35, activities and experiences lead the way over price…

Google AdWords is a powerful tool, reaching up to 90% of users worldwide. It’s the power behind, of course, the ads you see when you search on Google, but also behind countless image ads on…

Mobile bookings are a challenge for the hotel industry. Even as traffic on mobile continues rising to never-before-seen levels, conversion rates on mobile aren’t quite keeping up. What are the stats, and what exactly is…