Every company’s ultimate goal is to achieve consumer loyalty. After all, it is 5 times cheaper to retain existing customers then to find new ones. However, with constantly evolving consumer habits it seems that gaining a…

The ability to forecast demand accurately is the base of all successful and effective revenue management strategies. Forecasting allows your hotel to assess potential risks and opportunities, anticipate future demand, price accordingly and…

When potential guests arrive at your website, ensure that it is different from the dozens they’ve just visited. Focus your hotel’s online activities on data-driven decisions and make your website a haven of carefully-selected images, content…

The inconvenient drag of a 30 second ad before a minute long Youtube clip is no more. Great user experiences require new formats, and so the ‘bumper ad’ has been born. Bumper ads…

It’s challenging being a Revenue Manager. Be it in a large city-centre hotel or a small countryside hotel, Revenue Managers face similar challenges & stresses. Too much to do, too little time. Many of these…

The phrase ‘experiential travel’ is spreading like wildfire around the tourism industry today. Technology has created a world where we can watch others fulfilling their travel bucket lists at any time, anywhere. We are exposed…

The hotel distribution landscape is becoming more and more complex. We know that the ideal revenue management practice is selling the right room to the right guest at the right time and price on the…

Today, we are exposed to so many advertisements on so many platforms that unless they stand out, we are immune to them. Ditch the generic content and imagery and make your Ad captivating, original and…

It is time for the second post of our Employee Series! This week we’re giving you an insight into the knowledge and expertise of our Client Services Director, Gemma. 1. When you come into work…

It is said that it takes seven seconds to make a good first impression. The moment that you encounter with a stranger, it is those seven seconds in which you determine whether they are likable, trustworthy…