Peak season to be merry, and peak season for voucher sales! We monitor buyer trends every year to try and pick up on people’s habits. Paying attention to these trends should help maximise your sales…

So Cyber Weekend 2019 has come and gone in typical whirlwind fashion! As expected, people didn’t hold back, and purse strings were definitely not tightened. Globally, digital revenue grew an average of 12%.

Chances are, if you’ve ever booked a holiday, you’ve used a metasearch engine! Google Hotel Ads, Trivago and TripAdvisor, for example, are all major examples of this type of site. They basically…

“How can I get more bookings and more revenue?” This is the question that every hotelier should regularly ask themselves to keep their business thriving! We know that everything you do in your business is…

Over the last 10 years, the hotel industry has seen huge growth and change to the metasearch landscape; there’s been an evident combination of both consumer & product growth. It’s evident that this rapid growth has…

If your marketing strategy was a human body, your website would be its heart. Our hearts are at the centre of us – physically, they keep us alive. Metaphorically, they guide us down the right…

We’ve been saying it for awhile, but it truly feels as though we’re in the height of summer now! Check out those blue skies… bliss! As temperatures across Europe increase, we’re noticing room bookings aren’t…

We’ve gathered around 5 million user sessions’ worth of data from Google Analytics and our Booking Engine to give you an up-to-date picture of your current direct booker and their device habits!…

Summertime’s finally here – your busiest season as a hotelier! A few weeks ago, we gave some advice on what kind of campaign elements to make sure you implemented in order to maximise all…

Recently, we touched on what kinds of content you should try and incorporate into your social strategy to help build your brand’s story online. Another way to build your narrative and presence online is…