This week our reads are all about the ever-changing online landscape, from the latest social trends, to your website. Your hotel needs to be visible where your prospects spend a vast quantity of their time…

When hotels get started with digital marketing, often the first thing they tend to look at is advertising on social media and large search platforms such Google AdWords and Bing. Email marketing is often overlooked,…

With paid Google ads taking up a large proportion of ‘above the fold’ space on desktop and all of what is immediately visible on mobile, having a high ranking on search engine results pages (SERPs),…

New advancements in machine learning have made analysing large sets of customer data easier than ever before. Using this data for segmentation to build a 3-D picture of your customers and offer them more and…

We’ve Analysed 13 Million Hotel Web Sessions. Here’s What We Found. The second edition of the digital trends report is here! We’ve analysed the data from nearly 13,000,000 hotel website sessions, including digital transactions, booking…

It’s challenging being a Revenue Manager! Whether you’re in a large city-centre hotel, or a small countryside hotel, Revenue Managers face similar challenges & stresses. Too much to do, too little time, being number one!…

As any modern hotelier will know, the power of the guest review should never be underestimated. Even if some reviews are to be taken with a pinch of salt, their authenticity and visibility to prospective…

In the fight to convert leads into bookings before the user loses interest and books elsewhere, site speed is what counts. Adding weight to the argument for mobile first design is that 60% of travel…

Understanding what influences guests to book, and most importantly book direct at your hotel, is the key to replicating that success. Tricks of the hotel trade are many, but taking note of what works for…

Whether you like it or not, Google My Business is your hotel’s virtual storefront. It’s the first thing most potential guests will see when searching for you on the web. This virtual storefront could be…