In today’s world choice can often be associated with freedom and autonomy but is it really liberating? Or is this plethora of choice in absolutely everything we do actually oppressing? Ask anybody dating in this modern…
According to some, the world’s most valuable resource is no longer oil, it’s data! And for an online businesses such as a hotel there is so much available data and analytics platforms it can be…
Mobile bookings are a challenge for the hotel industry. Even as traffic on mobile continues rising, and now outstrips desktop comfortably, conversion rates on mobile aren’t quite keeping up. As of March 2018, 60% of…
This week, we’re focused on Millennials. You’ll find out all you need to know about who they are, how to communicate/sell to them, what they consume and most importantly, HOW they consume. There are a…
Emotional events such as Valentine’s Day are the perfect occasion for independent hoteliers to ramp up their Marketing efforts with a themed campaign, geared at those looking to impress their other half.
At Net Affinity, we’re constantly keeping an eye out for the latest digital marketing trends, looking for additional opportunities to generate more direct bookings. Buzzwords like Blockchain Technology, AI, AR, Chat Bots and so many…
This week we’ve been thinking about how hotels discover and use previously unknown markets. New growth areas are emerging that hotels may have to cater for this year as a knock-on effect of…
January is right around the corner and although hoteliers are preoccupied with making the most out of the Christmas season, January is also a revenue opportunity not to be missed! It’s often a…
What better time than the present to reflect on your SEO performance and set the stage for better results in the year ahead? With 2018 right around the corner, this…
How often do you go to your hotel website and look at it with fresh eyes? It can be difficult to look at your own hotel website impartially, from the user’s perspective. The solution to…