From claims that it is “the most dominant device,” to being “great for website visitors, but not buyers,” there’s no denying that everyone’s talking about mobile when it comes to device trends. If…

The Client: Resting by an idyllic, lakeside setting with a cozy, authentic feel, it’s no wonder that The Lake Hotel Killarney has been welcoming guests with a flourish since the 1820s.

Here at Net Affinity, each individual member of our team is bursting with knowledge, passion and skill that needs to be shared. That’s where our Expert’s Opinion comes into play. It’s time for…

Ted Turner, founder of Cable News Network, once said that ‘to be happy in this world, first you need a cell phone and then you need an airplane.’ An increasing amount of people…

Designed with the intention of creating Europe’s first sustainable hotel at the heart of Dublin City, the McGill family has achieved just that with the Iveagh Garden Hotel. Needless to say, since opening…

With nearly 60% of online traffic being on mobile, it’s no wonder that Google is prioritising mobile-optimised websites on its search pages. Unless Google finds your website mobile-friendly, other sites will be given…

Here at Net Affinity, each individual member of our team is bursting with knowledge, passion and skill that needs to be shared. That’s where our Expert’s Opinion comes into play. This week…

Any Revenue Manager should have a set of strategies that optimise revenue and profits for their hotel. These strategies include both dynamic pricing and non-pricing methods. Today, we will be focusing on some…

After spending substantial budgets and efforts on driving website traffic and encouraging guests to book direct, the last thing any hotelier wants is for someone to abandon at the last hurdle. However, according to…

Comparing our own user behavior a couple of years ago to now, it is clear that the decision making process and the steps leading up to the final purchase have changed dramatically. Up…