It is time for the second post of our Employee Series! This week we’re giving you an insight into the knowledge and expertise of our Client Services Director, Gemma. 1. When you come into work…

It is said that it takes seven seconds to make a good first impression. The moment that you encounter with a stranger, it is those seven seconds in which you determine whether they are likable, trustworthy…

Before you can get your business mix right, you first need to know what your business mix is. As an eCommerce Manager, I ask the hotel in each meeting what their business mix is. Every…

Video is quickly becoming one of the most popular digital content formats. In a mobile-first world, video ad formats allow advertisers to reach their audience with highly targeted messaging across social media platforms…

Your checklist to a successful website & marketing rebrand Taking on a rebrand is an exciting, yet challenging experience for any company, especially a hotel. With brand loyalty and recognition playing such a key role…

So, you have decided you need a new website. You are now left with a daunting to-do list and a long string of questions. One of the questions most commonly faced is how to explain…

In today’s world choice can often be associated with freedom and autonomy but is it really liberating? Or is this plethora of choice in absolutely everything we do actually oppressing? Ask anybody dating in this modern…

According to some, the world’s most valuable resource is no longer oil, it’s data! And for an online businesses such as a hotel there is so much available data and analytics platforms it can be…

Mobile bookings are a challenge for the hotel industry. Even as traffic on mobile continues rising, and now outstrips desktop comfortably, conversion rates on mobile aren’t quite keeping up. As of March 2018, 60% of…

This week, we’re focused on Millennials. You’ll find out all you need to know about who they are, how to communicate/sell to them, what they consume and most importantly, HOW they consume. There are a…