This Summer, Instagram officially hit the one billion users mark, making it the third most used social media network. With its crowds of daily active users and innovative content display, this social media network can…
The hotel expectations of today’s guests are higher than ever. With so many offers and choices in the palm of their hand, the time they are willing to spend on finding the right hotel is…
Creating a website can be a daunting task. There are a lot of steps to be taken and decisions to be made. From wire-framing to choosing a framework, a lot a mistakes…
We are all well aware of the benefits of hotel packages. Think about it- have you ever booked a hotel purely on the strength and nature of its promoted offers? They are key…
When it comes to attracting direct bookings to your hotel, a secure website is an essential component to achieve higher conversion rates. Having a ‘secure’ website is important for providing a safe browsing and shopping…
Every company’s ultimate goal is to achieve consumer loyalty. After all, it is 5 times cheaper to retain existing customers then to find new ones. However, with constantly evolving consumer habits it seems that gaining a…
The ability to forecast demand accurately is the base of all successful and effective revenue management strategies. Forecasting allows your hotel to assess potential risks and opportunities, anticipate future demand, price accordingly and…
When potential guests arrive at your website, ensure that it is different from the dozens they’ve just visited. Focus your hotel’s online activities on data-driven decisions and make your website a haven of carefully-selected images, content…
The inconvenient drag of a 30 second ad before a minute long Youtube clip is no more. Great user experiences require new formats, and so the ‘bumper ad’ has been born. Bumper ads…
It’s challenging being a Revenue Manager. Be it in a large city-centre hotel or a small countryside hotel, Revenue Managers face similar challenges & stresses. Too much to do, too little time. Many of these…