Landing pages are an important part of the booking funnel. They help you convert your paid traffic, carefully targeted and acquired by your marketing efforts, into profitable direct bookings. You can always simply drop your…
This week’s news has involved much discussion of pricing. Hotels are seeing some signs that price control is returning to them as they fight to reduce OTA commissions and change consumer ways of thinking. They’re…
Booking recovery tools can make your hotel thousands in direct revenue. Here’s a quick breakdown of how and why they work. There are two different times when it’s vital to keep guests interested. Before they’re…
Landing pages are an important part of the booking funnel. They help you convert your paid traffic, carefully targeted and acquired by your marketing efforts, into profitable direct bookings. You can always simply drop your…
As digital marketing gets more sophisticated, the topic of attribution models has come up over and over in conversations with clients: every hotel wants to know what, where and how their guests are booking online.
Your booking engine data should be used to build confidence in your property. While your booking engine is just one piece of the puzzle, it is more than just a source of bookings. Your booking engine…
Instagram’s focus on visuals gives you plenty of opportunities to show off your hotel, wow potential guests and drive bookings– ready to get your Instagram game up to scratch? We’ve created a quick checklist to…
What should you be getting from your hotel booking engine provider? Which features are most important to your hotel, and which can you live without? From our perspective, your hotel booking engine provider should be…
Mobile continues to see dramatic growth and change. We’ve analysed the latest data on which devices are being used, which are growing and which are declining. The verdict? Hotel website visits are now dominated by…
Expedia has begun an experiment designed to reduce the stress most people feel when booking a hotel. They found in a survey that roughly 75% of their sample found online travel bookings as emotionally draining…