Maximise your Hotel’s Packages and Profits!
We are all well aware of the benefits of hotel packages. Think about it- have you ever booked a hotel purely on the strength and nature of its promoted offers? They are key…
Conversion Optimisation
How Secure Is Your Hotel Website?
When it comes to attracting direct bookings to your hotel, a secure website is an essential component to achieve higher conversion rates. Having a ‘secure’ website is important for providing a safe browsing and shopping…
Loyalty is now Credibility
Every company’s ultimate goal is to achieve consumer loyalty. After all, it is 5 times cheaper to retain existing customers then to find new ones. However, with constantly evolving consumer habits it seems that gaining a…
Enhance Your Forecasting Strategy
The ability to forecast demand accurately is the base of all successful and effective revenue management strategies. Forecasting allows your hotel to assess potential risks and opportunities, anticipate future demand, price accordingly and…
6 Ways Of Optimising Your Data Use
When potential guests arrive at your website, ensure that it is different from the dozens they’ve just visited. Focus your hotel’s online activities on data-driven decisions and make your website a haven of carefully-selected images, content…
What are Bumper Ads and Why Does Your Hotel Need Them?
The inconvenient drag of a 30 second ad before a minute long Youtube clip is no more. Great user experiences require new formats, and so the ‘bumper ad’ has been born. Bumper ads…
Optimise the efficacy of your Revenue Manager
It’s challenging being a Revenue Manager. Be it in a large city-centre hotel or a small countryside hotel, Revenue Managers face similar challenges & stresses. Too much to do, too little time. Many of these…
Enticing the Experiential Traveler- an economical guide.
The phrase ‘experiential travel’ is spreading like wildfire around the tourism industry today. Technology has created a world where we can watch others fulfilling their travel bucket lists at any time, anywhere. We are exposed…
Choosing the Right Channel Manager
The hotel distribution landscape is becoming more and more complex. We know that the ideal revenue management practice is selling the right room to the right guest at the right time and price on the…
Break Out of the Ad Clutter
Today, we are exposed to so many advertisements on so many platforms that unless they stand out, we are immune to them. Ditch the generic content and imagery and make your Ad captivating, original and…