We recently had the pleasure of attending Learn Inbound’s Digital Marketing event in Dublin city. We soaked up the knowledge and insights of, in the words of Learn Inbound “the brightest minds in…
From claims that it is “the most dominant device,” to being “great for website visitors, but not buyers,” there’s no denying that everyone’s talking about mobile when it comes to device trends. If…
After spending substantial budgets and efforts on driving website traffic and encouraging guests to book direct, the last thing any hotelier wants is for someone to abandon at the last hurdle. However, according to…
The inconvenient drag of a 30 second ad before a minute long Youtube clip is no more. Great user experiences require new formats, and so the ‘bumper ad’ has been born. Bumper ads…
The phrase ‘experiential travel’ is spreading like wildfire around the tourism industry today. Technology has created a world where we can watch others fulfilling their travel bucket lists at any time, anywhere. We are exposed…
Today, we are exposed to so many advertisements on so many platforms that unless they stand out, we are immune to them. Ditch the generic content and imagery and make your Ad captivating, original and…
Video is quickly becoming one of the most popular digital content formats. In a mobile-first world, video ad formats allow advertisers to reach their audience with highly targeted messaging across social media platforms…
Your checklist to a successful website & marketing rebrand Taking on a rebrand is an exciting, yet challenging experience for any company, especially a hotel. With brand loyalty and recognition playing such a key role…
Today, every hotelier knows that the modernisation of revenue management and marketing strategies is fundamental. However, what is less known is that to really see a boost in your revenue you must align them. The task…
In today’s technology-driven world, a common part of our morning routine is reaching for a mobile phone, followed by checking emails. The importance of an effective email marketing strategy for hotels is undeniable. The…