These days social media is part of every hotel’s online marketing strategy but while the majority of hotels have a Facebook account or frequently post on Instagram, the importance of Twitter is often overlooked. This is…
3 Min Read Whether you use Siri, Cortana or Google voice search, it’s easy to see why speech recognition technology is starting to gain momentum. This type of search activity allows users to access information and…
Where do most travelers begin planning their trips? Is it on Booking.com, Expedia or TripAdvisor? Not likely. Think about your own web activity. Most of us start our initial research for everything on Google. Google…
So last weekend the world went green for St. Patrick’s Day. Hotels around the world were sharing great content across social media, including our own North Star Hotel, who outdid themselves with rainbow cake videos,…
As the snow clears and the sun peaks it’s head out from behind the clouds, we get the urge to dust off the cobwebs and start afresh. So whilst we’re cleaning out cupboards and desk drawers,…
It can be frustrating when you spend time (and money) creating a marketing campaign that for some reason just doesn’t convert. Whether you’re trying to drive hotel bookings, leads for next year’s weddings or day bookings…
Twitter is one of the most popular social networks in the world with more than 300 million monthly users. Contrary to other platforms like Facebook and Google+, Twitter focuses on short-form and quick succinct snippets…
Here’s this week’s top 5 marketing tips from around the web on those little ways you can tweak your marketing approach to ramp up interest, engagement and ultimately conversions. These articles address strategies for Facebook…
Similar Audience and Lookalike Marketing on AdWords and Facebook is all about expanding your audience and bringing in new customers who are not aware of your brand, but meet similar characteristics and…
Emotional events such as Valentine’s Day are the perfect occasion for independent hoteliers to ramp up their Marketing efforts with a themed campaign, geared at those looking to impress their other half.