We’ve talked before about what kind of content you should try and incorporate into your social strategy to help build your brand’s story online. Another way to build your narrative and presence online is through…

Most travellers on the hunt for a hotel start with a simple Google search.  And, for a long time, hotels reaped the benefits of appearing on the…

The New Year is just around the corner, which means you’ve probably started working on your digital marketing plan for 2020. If you haven’t – chop chop! Digital marketing is absolutely vital…

Your guests are the beating heart of your business! Without them, your hotel would be eerily desolate (flashbacks to the empty corridors in The Shining anyone?). This…

Earlier this month, our marketing team attended Learn Inbound for 2 super-stimulating days of talks, covering everything from SEO in 2019, to email marketing, to content best practises, to building better campaigns using social media!…

Where do most travelers begin planning their trips? Is it on Booking.com, Expedia or TripAdvisor? Not likely. Think about your own web activity. Most of us start our initial research for everything on Google. Google…

There’s no denying it; we’re an impressionable and highly influenced bunch – by those we trust, anyway. The steady (and sometimes scary) rise of social and digital platforms cluttered with brands, ads and…

Three-quarters of travellers start their hunt for a place to stay on a search engine (we’re looking at you, Google). While this is good to know, there’s one big problem.

If your marketing strategy was a human body, your website would be its heart. Our hearts are at the centre of us – physically, they keep us alive. Metaphorically, they guide us down the right…

We’ve been saying it for awhile, but it truly feels as though we’re in the height of summer now! Check out those blue skies… bliss! As temperatures across Europe increase, we’re noticing room bookings aren’t…