Google + and Google My Business are important tools for hoteliers. Despite being mostly misunderstood and under-appreciated by businesses all over, Google+ can actually have a fundamentally positive impact on your hotel’s website traffic and…
Google AdWords is a powerful tool, reaching up to 90% of users worldwide. It’s the power behind, of course, the ads you see when you search on Google, but also behind countless image ads on…
Mobile bookings are a challenge for the hotel industry. Even as traffic on mobile continues rising to never-before-seen levels, conversion rates on mobile aren’t quite keeping up. What are the stats, and what exactly is…
In a somewhat surprising move in a year that has seen more reconciliatory overtures between OTA’s and hotels than 2016, Hyatt has given notice that they intend to terminate their contract with Expedia. While this…
The travel industry has evolved tremendously in the last few decades. The shift to online is the biggest change. The vast majority travel research, planning and booking nowadays is done online, so it is crucial…
Almost two out of five mobile shoppers have abandoned a travel booking on a mobile device due to poor user experience. This figure comes as part of a study by US-based Jumio, which estimates that in the UK…
It’s the little things that often take the most time when it comes to hotel marketing. Once your team has a consensus on the best ways to drive direct bookings for your hotel, approval for your…
In our last blog article about attribution models and the user journey, we discussed the different types of attribution models and their main characteristics. We also dipped our toes on the shore of…
Mobile has been a force in hospitality for a decade. Levels of traffic on mobile are rivaling or outstripping desktop for many hotels, and mobile payment options are coming into full force. However, cross-device marketing…
Search Engine Optimization (SEO) is crucial to your hotel’s online visibility on search engines like Google, Yahoo and Bing. SEO is complicated and constantly in flux, so it’s no wonder so many people don’t even…