If your marketing strategy was a human body, your website would be its heart. Our hearts are at the centre of us – physically, they keep us alive. Metaphorically, they guide us down the right…

Gift vouchers are a great way of boosting 3 things: awareness of your brand, knowledge of your property’s key features and, of course, revenue! Image cred: unsplash Easily forgotten and maybe…

We’ve been saying it for awhile, but it truly feels as though we’re in the height of summer now! Check out those blue skies… bliss! As temperatures across Europe increase, we’re noticing room bookings aren’t…

We’ve gathered around 5 million user sessions’ worth of data from Google Analytics and our Booking Engine to give you an up-to-date picture of your current direct booker and their device habits!…

Recently, we touched on what kinds of content you should try and incorporate into your social strategy to help build your brand’s story online. Another way to build your narrative and presence online is…

Your online presence is something that takes time to build – Rome wasn’t built in a day and all that! Think about when you meet someone in the flesh for the first time – you…

Summer, summer, summertime! The finest time of year is almost upon us – living for the feel of warm sun, the taste of 99s, the sound of the sea and the smell of smoky barbecues……

Our in-house design experts are always keeping us ahead of the curve when it comes to creating beautiful, perfectly optimised hotel websites. When we’re working with a client on the design or…

A good marketing strategy has to be informed by many things, one being the latest trends in device usage. We all have a general understanding of where people spend their time online and where they’re…

We’ve given you the SEO essentials before, but no harm revisiting for the time of year that’s in it! As with everything in this industry, practises change and update rapidly all the time, so…