How to Combat Cart Abandonment
After spending substantial budgets and efforts on driving website traffic and encouraging guests to book direct, the last thing any hotelier wants is for someone to abandon at the last hurdle. However, according to…
Digital Marketing
What are Bumper Ads and Why Does Your Hotel Need Them?
The inconvenient drag of a 30 second ad before a minute long Youtube clip is no more. Great user experiences require new formats, and so the ‘bumper ad’ has been born. Bumper ads…
Enticing the Experiential Traveler- an economical guide.
The phrase ‘experiential travel’ is spreading like wildfire around the tourism industry today. Technology has created a world where we can watch others fulfilling their travel bucket lists at any time, anywhere. We are exposed…
Break Out of the Ad Clutter
Today, we are exposed to so many advertisements on so many platforms that unless they stand out, we are immune to them. Ditch the generic content and imagery and make your Ad captivating, original and…
Why Your Hotel Needs a Video Marketing Strategy
Video is quickly becoming one of the most popular digital content formats. In a mobile-first world, video ad formats allow advertisers to reach their audience with highly targeted messaging across social media platforms…
The Challenges of a Rebrand
Your checklist to a successful website & marketing rebrand Taking on a rebrand is an exciting, yet challenging experience for any company, especially a hotel. With brand loyalty and recognition playing such a key role…
Why Revenue Management and Marketing Must Align
Today, every hotelier knows that the modernisation of revenue management and marketing strategies is fundamental. However, what is less known is that to really see a boost in your revenue you must align them. The task…
5 Ways of Optimising your Email Marketing Strategy
In today’s technology-driven world, a common part of our morning routine is reaching for a mobile phone, followed by checking emails. The importance of an effective email marketing strategy for hotels is undeniable. The…
Location, Location, Location – The Importance of Geo-targeting in Digital Marketing
The most effective marketing solution includes awareness of your audience – their needs and preferences. Where they are located is perhaps one of the most informative elements to take into consideration. The interest is global,…
Tell Your Hotel Brand Story on Social Media
When consumers are faced with endless choices everyday how do they make decisions? What makes them choose one brand over another? Typically it comes down to emotion. A successful brand strategy makes us feel something…