A good marketing strategy has to be informed by many things, one being the latest trends in device usage. We all have a general understanding of where people spend their time online and where they’re…
We’ve given you the SEO essentials before, but no harm revisiting for the time of year that’s in it! As with everything in this industry, practises change and update rapidly all the time, so…
OK, so your job title might not include the word ‘designer’ – don’t worry! You can still have fun with the process of designing your property’s website. It can even, dare we say it, be…
Stories, stories everywhere… source: giphy What’s the story with Instagram stories? As Facebook continues its frightening mission of taking over the world as we…
You’re a fabulous revenue manager already, we’re well aware of that. But our industry moves pretty fast. If you don’t stop and look around once in awhile, you…
Consider this. The average person (you, me, your mum, your favourite barista) will experience the same level of stress during a ‘mobile delay’ as they would whilst watching a horror…
We recently had the pleasure of attending Learn Inbound’s Digital Marketing event in Dublin city. We soaked up the knowledge and insights of, in the words of Learn Inbound “the brightest minds in…
From claims that it is “the most dominant device,” to being “great for website visitors, but not buyers,” there’s no denying that everyone’s talking about mobile when it comes to device trends. If…
After spending substantial budgets and efforts on driving website traffic and encouraging guests to book direct, the last thing any hotelier wants is for someone to abandon at the last hurdle. However, according to…
The inconvenient drag of a 30 second ad before a minute long Youtube clip is no more. Great user experiences require new formats, and so the ‘bumper ad’ has been born. Bumper ads…