In our last blog article about attribution models and the user journey, we discussed the different types of attribution models and their main characteristics. We also dipped our toes on the shore of…
Mobile has been a force in hospitality for a decade. Levels of traffic on mobile are rivaling or outstripping desktop for many hotels, and mobile payment options are coming into full force. However, cross-device marketing…
Search Engine Optimization (SEO) is crucial to your hotel’s online visibility on search engines like Google, Yahoo and Bing. SEO is complicated and constantly in flux, so it’s no wonder so many people don’t even…
When it comes to your hotel’s digital marketing strategy, your KPIs are the bedrock on which your success rests. We’re here to help. With these 6 essential KPIs, your digital marketing will have firm ground to…
Landing pages are an important part of the booking funnel. They help you convert your paid traffic, carefully targeted and acquired by your marketing efforts, into profitable direct bookings. You can always simply drop your…
Brand marketing is one of the most beneficial types of marketing your hotel can use. To the public, your hotel’s brand is your hotel’s identity. A strong brand is vital for encouraging direct bookings, along…
Landing pages are an important part of the booking funnel. They help you convert your paid traffic, carefully targeted and acquired by your marketing efforts, into profitable direct bookings. You can always simply drop your…
Whitespark, a team of SEO experts focused on local search, has noticed something big: proximity to the searcher is now the #1 ranking factor for local search pack results. What defines a…
As digital marketing gets more sophisticated, the topic of attribution models has come up over and over in conversations with clients: every hotel wants to know what, where and how their guests are booking online.
If your hotel’s social media presence isn’t getting you the bookings you want, there’s a simple answer: a great social media competition. Social competitions are genuinely effective methods hotels can use to build a swift online…