The most effective marketing solution includes awareness of your audience – their needs and preferences. Where they are located is perhaps one of the most informative elements to take into consideration. The interest is global,…
When consumers are faced with endless choices everyday how do they make decisions? What makes them choose one brand over another? Typically it comes down to emotion. A successful brand strategy makes us feel something…
Personalisation is one of the main buzzwords dominating the industry and trends reports in 2018. Since the shift from offline and print advertisement to digital campaigns has taken place years ago, hoteliers are able to…
Search engine optimisation or SEO is the practice of making your website visible online in the unpaid search engine results. We have written many articles on the best practices for SEO but have you…
An important step in every hotel SEO strategy is to claim, verify and optimise your Google My Business (GMB) listing. Did you know that over 70% of our total bookings through our client sites in…
These days social media is part of every hotel’s online marketing strategy but while the majority of hotels have a Facebook account or frequently post on Instagram, the importance of Twitter is often overlooked. This is…
3 Min Read Whether you use Siri, Cortana or Google voice search, it’s easy to see why speech recognition technology is starting to gain momentum. This type of search activity allows users to access information and…
Where do most travelers begin planning their trips? Is it on Booking.com, Expedia or TripAdvisor? Not likely. Think about your own web activity. Most of us start our initial research for everything on Google. Google…
So last weekend the world went green for St. Patrick’s Day. Hotels around the world were sharing great content across social media, including our own North Star Hotel, who outdid themselves with rainbow cake videos,…
As the snow clears and the sun peaks it’s head out from behind the clouds, we get the urge to dust off the cobwebs and start afresh. So whilst we’re cleaning out cupboards and desk drawers,…