November 2005 marked the creation of an ingenious marketing strategy to persuade people to shop online. Cyber Weekend is a big date in the calendar of every industry. For hotels, it provides the…

From claims that it is “the most dominant device,” to being “great for website visitors, but not buyers,” there’s no denying that everyone’s talking about mobile when it comes to device trends. If…

With nearly 60% of online traffic being on mobile, it’s no wonder that Google is prioritising mobile-optimised websites on its search pages. Unless Google finds your website mobile-friendly, other sites will be given…

Creating a website can be a daunting task. There are a lot of steps to be taken and decisions to be made. From wire-framing to choosing a framework, a lot a mistakes…

The inconvenient drag of a 30 second ad before a minute long Youtube clip is no more. Great user experiences require new formats, and so the ‘bumper ad’ has been born. Bumper ads…

This week we’re highlighting the importance of mobile. Mobile hotel traffic is now significantly higher than desktop and is increasing exponentially every year. Is your hotel maximising mobile sales with a fast, mobile-friendly website? Do…

A year ago we looked at how mobile hotel traffic measured in our overall traffic landscape, and predicted continued growth for the device. 12 months later, mobile has continued on its growth trajectory but revenue…