How to be a killer revenue manager
You’re a fabulous revenue manager already, we’re well aware of that. But our industry moves pretty fast. If you don’t stop and look around once in awhile, you…
Revenue Strategies
Salthill Hotel: Direct Bookings up 73% Since Moving To Net Affinity
The Client: Situated right there on the sprawling, picturesque Salthill promenade, 4 Star Salthill Hotel overlooks beautiful Galway Bay, where in the distance across the water, you can just about make out The Burren in…
How to Manage and Combat Hotel Cancellations
Cancellations are every hoteliers inevitable worst enemy. Even if you manage to recapture some of your lost bookings close to stay dates, they will still cost you. Cancellations distort hotel demand levels, boosting…
The 3 Big Mistakes that Revenue Managers Make
The hospitality industry has become a very dynamic one in recent years. Revenue Management strategies that would have once been deemed acceptable and rational, are no longer efficient. Be a next-level Revenue Manager…
Net Affinity Boosts Sales Performance for Manor House Through Social Campaigns
The Client: As one of Northern Ireland’s leading hotels, the Manor House Country Hotel combines an old world charm with modern luxury that’s hard to beat. Nestled by the Fermanagh Lakelands, this four-star…
Get Ready for Cyber Weekend
November 2005 marked the creation of an ingenious marketing strategy to persuade people to shop online. Cyber Weekend is a big date in the calendar of every industry. For hotels, it provides the…
Dublin Skylon Hotel: The Strategy that Increased Revenue by 61%
The Client: Described as “a little gem” and highly commended by previous guests, the Dublin Skylon Hotel was originally built in 1967 by PV Doyle and purchased by life-long hotelier Brian…
Non-pricing strategies to increase your profits
Any Revenue Manager should have a set of strategies that optimise revenue and profits for their hotel. These strategies include both dynamic pricing and non-pricing methods. Today, we will be focusing on some…
How to Combat Shortening Lead Times
The hotel expectations of today’s guests are higher than ever. With so many offers and choices in the palm of their hand, the time they are willing to spend on finding the right hotel is…
6 Ways Of Optimising Your Data Use
When potential guests arrive at your website, ensure that it is different from the dozens they’ve just visited. Focus your hotel’s online activities on data-driven decisions and make your website a haven of carefully-selected images, content…