In the past few years, large online travel agencies like Booking.com and Expedia have developed free revenue technology tools for hotels to use. These tools (including revenue management, online reputation management, and more) solve a…
Independent hotels face a unique set of opportunities and challenges when it comes to developing and implementing their revenue strategy. The independent hotel doesn’t have the negotiating power or marketing budgets of multinational chain hotels,…
This article originally appeared on hetras.com and was written by Agnes Stockburger. Minor edits have been made by Net Affinity – the original article can be read here. One of the earliest loyalty…
Today’s hotel guests are empowered and informed, which in some ways is very positive. However, it has also led to a trend of guests making multiple bookings far in advance, before cancelling ones…
Revenue management is fundamental to a well-run hotel. It’s the way hoteliers manage rates, inventory, and distribution in an effort to show the right room to the right guest at the right time at the…
The balancing act between third party channels and your own hotel website is often a difficult one. Once you make the decision to take charge of your online distribution, it can cause some friction with…
Distribution strategy is one of the murkiest areas of revenue management for many hoteliers. It’s also one of the most important areas to manage carefully when you’re trying to drive direct bookings. Which channels should…
What should you be getting from your hotel booking engine provider? Which features are most important to your hotel, and which can you live without? From our perspective, your hotel booking engine provider should be…
This week is all about the opportunities for your hotel’s revenue strategy. We’ve found benchmarks for the reservation process across the United States and Europe for you to compare your hotel to. Take a look…
Even compared to 2016’s chaos, making predictions for 2017’s revenue strategy trends has proved a challenging task! In many ways, 2016 was a year for defying logic and taking actions that would have been seen…