Getting Your Business Mix Right
Before you can get your business mix right, you first need to know what your business mix is. As an eCommerce Manager, I ask the hotel in each meeting what their business mix is. Every…
Revenue Strategies
Why Revenue Management and Marketing Must Align
Today, every hotelier knows that the modernisation of revenue management and marketing strategies is fundamental. However, what is less known is that to really see a boost in your revenue you must align them. The task…
Hotel Revenue Management-The Friday 5
This week, we’ve found some articles with great advice to improve your hotel revenue strategy and win more business direct. Tnooz looks at smart hotels that try things a little differently and HospitalityNet have a top…
A Revenue Manager’s Daily Checklist
Revenue Managers are a key asset in every hotel, overseeing the distribution strategy of the hotel and managing day to day yield operations. The job description may vary from hotel to hotel, but one thing…
Hotel Pricing Strategies – The Friday 5
This week we’re looking at pricing strategies and how the best revenue managers maximise room revenue. These articles cover supply and demand, how competition affects rates and how psychological pricing tricks can increase conversion. Check them out! 1.
Hotel Supply and Demand: How to Maximise Room Revenue
The law of supply and demand is one of the most basic, and also one of the most important, microeconomic principles. The relationship between supply and demand determines how the price for a good or…
Benefits of Direct Bookings-The Friday 5
This week we’re looking at a variety of articles discussing direct website bookings versus those from third parties. While we understand the importance of hotels having a diverse revenue stream in order to reach as many customers…
Show me the Money! Understanding Hotel Acquisition Costs
Every business regardless of the sector is ultimately about profit. Only with profit can you pay your bills and invest in the business for the future. The level of profit is also a key indicator…
8 Tips to Managing Hotel Reviews
The accommodation market has never been more competitive so how does a hotel stand out and grab a guests attention? One way is their online reviews. In fact, 84% of people trust online reviews as…
The Secret to Hotel Upselling and Cross-selling
Hotel upselling and cross-selling are both great ways for you to boost incremental revenue on bookings. Both strategies revolve around a similar goal but it’s important to understand their differences. Upselling involves getting a customer…