A hotel’s inventory is its lifeblood. As the digital world becomes a more important part of the circulation of that inventory, dozens, even hundreds of technology solutions have been built to help hotels promote and…

This week has seen an increasing number of dominoes falling in the struggle for hotels to drive direct bookings. These dominoes have mostly been in the form of written analyses, focusing on the ways hotel…

Data is an integral part of running and managing a hotel today. Data on the demographics of your guests, lead times, price points, room preferences, which channels your bookings are coming through… the list is…

The past few years have given birth to a wide variety of revenue management ‘best practices’ and tools. What’s the equation for success?  Two of the major factors affecting a modern revenue manager’s success are…

This week’s Friday Five is about consumer behavior and intelligence. What do your guests want? How can you give it to them? What can you get from your guests? We’re covering the shifts that have already…

The way we market hotels has changed out of all recognition in the past twenty, ten, and even just over the last five years. We’ve developed sophisticated online marketing tools like retargeting and…

Editor’s note: This is a sequel to the “3 Steps to Building a Customer Persona for Your Hotel” post. Make sure to check that out before you read this.  So, you’ve created…

Before we get started, here’s the answer: your brand name is really important. It’s key to your profit-driven marketing strategy. Here’s why. There is an ongoing debate in the hospitality industry. Should hotels should bid on…

Millennials live online. In The Social Network (2010), Sean Parker says, “We lived on farms, then we lived in cities, and now we’re going to live on the internet.” Well, some of us already do. How are millennials living…

As a hotel marketer, you’re serious about growing your hotel business. So are we! Unfortunately, the internet today is crammed with information, and it can be hard to separate the gold from the gilt. There’s…