Time to Rethink Loyalty?
This article originally appeared on hetras.com and was written by Agnes Stockburger. Minor edits have been made by Net Affinity – the original article can be read here. One of the earliest loyalty…
Revenue Strategies
How to Overcome High Cancellation Rates on OTAs
Today’s hotel guests are empowered and informed, which in some ways is very positive. However, it has also led to a trend of guests making multiple bookings far in advance, before cancelling ones…
5 Ways Revenue Management is Essential to Building Direct Bookings
Revenue management is fundamental to a well-run hotel. It’s the way hoteliers manage rates, inventory, and distribution in an effort to show the right room to the right guest at the right time at the…
Don’t Be Afraid to Prioritize Direct Bookings Over OTA Bookings
The balancing act between third party channels and your own hotel website is often a difficult one. Once you make the decision to take charge of your online distribution, it can cause some friction with…
10 Types of Data You Should Look At to Improve Your Hotel’s Distribution Game
Distribution strategy is one of the murkiest areas of revenue management for many hoteliers. It’s also one of the most important areas to manage carefully when you’re trying to drive direct bookings. Which channels should…
[SlideShare] 11 Things to Look for in a Hotel Booking Engine Provider
What should you be getting from your hotel booking engine provider? Which features are most important to your hotel, and which can you live without? From our perspective, your hotel booking engine provider should be…
Revenue Opportunities – What Can Your Hotel Do?
This week is all about the opportunities for your hotel’s revenue strategy. We’ve found benchmarks for the reservation process across the United States and Europe for you to compare your hotel to. Take a look…
8 Key Revenue Strategy Trends for 2017
Even compared to 2016’s chaos, making predictions for 2017’s revenue strategy trends has proved a challenging task! In many ways, 2016 was a year for defying logic and taking actions that would have been seen…
11 Things to Look for in a Hotel Booking Engine Provider
What should you be getting from your hotel booking engine provider? Which features are most important to your hotel, and which can you live without? From our perspective, your hotel booking engine provider should be…
How Should Your Hotel Website Display Pricing?
Words by Tayor Smariga How do different pricing methods affect users behaviour while booking? Net Affinity’s team of conversion scientists have made a thorough study of user behaviour while booking in our Digital…