What should you be getting from your hotel booking engine provider? Which features are most important to your hotel, and which can you live without? From our perspective, your hotel booking engine provider should be…
Words by Tayor Smariga How do different pricing methods affect users behaviour while booking? Net Affinity’s team of conversion scientists have made a thorough study of user behaviour while booking in our Digital…
This week, we found a number of remarkable studies and guides to share with you. Firstly, Cornell has released a study on the “future of revenue management”. They surveyed 400 Revenue Managers on where the…
There’s been a huge amount of talk in the industry recently about direct bookings, in an attempt to loosen the hold that OTAs have on the industry. A term we hear a lot is that they are…
The annual budget season for hotels has come around again! For dedicated sales teams, this means deep planning and foresight to improve the past year’s successes and overcome potential failures. A big part of this planning…
Loyalty programs for small, independent hotels are one of the most cost-effective ways to drive direct bookings and increase the lifetime value of guests. Major hotel chains are making a big push with…
As we hang tinsel around our desks and start to think hopefully about turkey, we’re taking some time to look at the year in review. What were your best-loved articles of the year? What can…
We’ve Analyzed 6 Million Hotel Web Sessions. Here’s What We Found. Welcome to the first edition of our digital trends report, designed to be the essential companion for the savvy hotelier. Our conversion optimisation, revenue…
What should revenue managers base their decisions on? At the core, Revenue managers must base their decisions on data. Potential guests are easily overwhelmed when they’re visiting dozens of websites and looking at hundreds of…
How can you grow direct bookings on your hotel website? Help your guests make a booking in as few steps as possible. OTAs spend a lot of their time and money on improving their conversion…