8 Key Revenue Strategy Trends for 2017
Even compared to 2016’s chaos, making predictions for 2017’s revenue strategy trends has proved a challenging task! In many ways, 2016 was a year for defying logic and taking actions that would have been seen…
Revenue Strategies
11 Things to Look for in a Hotel Booking Engine Provider
What should you be getting from your hotel booking engine provider? Which features are most important to your hotel, and which can you live without? From our perspective, your hotel booking engine provider should be…
How Should Your Hotel Website Display Pricing?
Words by Tayor Smariga How do different pricing methods affect users behaviour while booking? Net Affinity’s team of conversion scientists have made a thorough study of user behaviour while booking in our Digital…
The Future of Hotel Revenue Management
This week, we found a number of remarkable studies and guides to share with you. Firstly, Cornell has released a study on the “future of revenue management”. They surveyed 400 Revenue Managers on where the…
10 Things You Must Do to Grow Your Hotel’s Direct Bookings in 2017
There’s been a huge amount of talk in the industry recently about direct bookings, in an attempt to loosen the hold that OTAs have on the industry. A term we hear a lot is that they are…
How do Hotels Grow Rates? 5 Strategies for Success
The annual budget season for hotels has come around again! For dedicated sales teams, this means deep planning and foresight to improve the past year’s successes and overcome potential failures. A big part of this planning…
Why and How Independent Hotels Should Set Up Loyalty Programs
Loyalty programs for small, independent hotels are one of the most cost-effective ways to drive direct bookings and increase the lifetime value of guests. Major hotel chains are making a big push with…
2016 Year In Review: A Time for Direct Bookings
As we hang tinsel around our desks and start to think hopefully about turkey, we’re taking some time to look at the year in review. What were your best-loved articles of the year? What can…
[E-BOOK] Digital Trends for the Hotel Industry
We’ve Analyzed 6 Million Hotel Web Sessions. Here’s What We Found. Welcome to the first edition of our digital trends report, designed to be the essential companion for the savvy hotelier. Our conversion optimisation, revenue…
[SlideShare] 6 Ways Revenue Managers Use Data
What should revenue managers base their decisions on? At the core, Revenue managers must base their decisions on data. Potential guests are easily overwhelmed when they’re visiting dozens of websites and looking at hundreds of…