What are Bumper Ads and Why Does Your Hotel Need Them?
The inconvenient drag of a 30 second ad before a minute long Youtube clip is no more. Great user experiences require new formats, and so the ‘bumper ad’ has been born. Bumper ads…
Social Media
Enticing the Experiential Traveler- an economical guide.
The phrase ‘experiential travel’ is spreading like wildfire around the tourism industry today. Technology has created a world where we can watch others fulfilling their travel bucket lists at any time, anywhere. We are exposed…
Break Out of the Ad Clutter
Today, we are exposed to so many advertisements on so many platforms that unless they stand out, we are immune to them. Ditch the generic content and imagery and make your Ad captivating, original and…
Why Your Hotel Needs a Video Marketing Strategy
Video is quickly becoming one of the most popular digital content formats. In a mobile-first world, video ad formats allow advertisers to reach their audience with highly targeted messaging across social media platforms…
Millennials don’t join loyalty programs but are great social advocates
Millennials are commonly described as the generation with a desire for new experiences. Spontaneity and adventure are two integral parts of Millennial living. This is a great prospect for hotel businesses, but a…
Beat the Algorithm: How to get your content seen on Facebook & Instagram
Remember the days when your Facebook wall and newsfeed were cluttered with hundreds of photos of your cousin’s baby? Or the days when you had to look up your favourite Instagram accounts to see if…
Get Hearts Racing With These 5 Valentine’s Campaign Tips
Emotional events such as Valentine’s Day are the perfect occasion for independent hoteliers to ramp up their Marketing efforts with a themed campaign, geared at those looking to impress their other half.
3 Ways To Go Viral And Generate Bookings
In the 21st century every marketing campaign we see online or offline has a strategy behind it in one way or another. Marketing campaigns are employed to create brand awareness for your product, increase interest…
13 Tips to Get More Bookings from Facebook
Are you using social media to connect with your existing customers and bring in new guests? We are in the midst of a social marketing revolution, and there are huge new opportunities for growth. Facebook…
The Hotel Blog: Boost Your SEO and Connect With Guests
The travel industry has evolved tremendously in the last few decades. The shift to online is the biggest change. The vast majority travel research, planning and booking nowadays is done online, so it is crucial…