The travel industry has evolved tremendously in the last few decades. The shift to online is the biggest change. The vast majority travel research, planning and booking nowadays is done online, so it is crucial…
Using Pinterest to market your hotel is a great way generate interest and traffic to your hotel’s website. Increased traffic, of course, gives you the opportunity to boost your direct bookings. Pinterest is such a…
It’s the little things that often take the most time when it comes to hotel marketing. Once your team has a consensus on the best ways to drive direct bookings for your hotel, approval for your…
Brand marketing is one of the most beneficial types of marketing your hotel can use. To the public, your hotel’s brand is your hotel’s identity. A strong brand is vital for encouraging direct bookings, along…
A Facebook competition or promotion is a great way of gaining interest and exposure for your brand. From holiday giveaways to exclusive amenities, hotels are constantly running competitions on social media, and with good reason. Competitions…
Facebook’s City Guides has gone live for a select number of users on March 2nd. What does it do, and who does it affect? To start with, it allows some hotels to display a ‘Book…
If your hotel’s social media presence isn’t getting you the bookings you want, there’s a simple answer: a great social media competition. Social competitions are genuinely effective methods hotels can use to build a swift online…
Instagram’s focus on visuals gives you plenty of opportunities to show off your hotel, wow potential guests and drive bookings– ready to get your Instagram game up to scratch? We’ve created a quick checklist to…
How do young, modern travelers behave online? What connects to them, and how can your hotel use that information to drive direct bookings through your hotel website? Google’s Consumer Barometer gives insight into exactly…
On social media today, your ability to be creative with the way you market your hotel is as important as mastering the essentials of each platform – if not more so. Nowhere is that more…