Millennials are commonly described as the generation with a desire for new experiences. Spontaneity and adventure are two integral parts of Millennial living. This is a great prospect for hotel businesses, but a…
Remember the days when your Facebook wall and newsfeed were cluttered with hundreds of photos of your cousin’s baby? Or the days when you had to look up your favourite Instagram accounts to see if…
Emotional events such as Valentine’s Day are the perfect occasion for independent hoteliers to ramp up their Marketing efforts with a themed campaign, geared at those looking to impress their other half.
In the 21st century every marketing campaign we see online or offline has a strategy behind it in one way or another. Marketing campaigns are employed to create brand awareness for your product, increase interest…
Are you using social media to connect with your existing customers and bring in new guests? We are in the midst of a social marketing revolution, and there are huge new opportunities for growth. Facebook…
The travel industry has evolved tremendously in the last few decades. The shift to online is the biggest change. The vast majority travel research, planning and booking nowadays is done online, so it is crucial…
Using Pinterest to market your hotel is a great way generate interest and traffic to your hotel’s website. Increased traffic, of course, gives you the opportunity to boost your direct bookings. Pinterest is such a…
It’s the little things that often take the most time when it comes to hotel marketing. Once your team has a consensus on the best ways to drive direct bookings for your hotel, approval for your…
Brand marketing is one of the most beneficial types of marketing your hotel can use. To the public, your hotel’s brand is your hotel’s identity. A strong brand is vital for encouraging direct bookings, along…
A Facebook competition or promotion is a great way of gaining interest and exposure for your brand. From holiday giveaways to exclusive amenities, hotels are constantly running competitions on social media, and with good reason. Competitions…