Since joining forces in September 2014, Net Affinity has helped Galgorm Collection achieve significant increases in revenue and direct bookings and has been instrumental in supporting its expansion.
With the addition of The Rabbit Hotel & Retreat and The Old Inn to its portfolio, Galgorm Collection successfully established itself as a unique and innovative hospitality group.
Colin Johnston, Managing Director at the Galgorm Collection: “We’ve been working with them for 10 years now, and they’ve been instrumental to our growth journey so far. We still have huge growth plans and we really feel that Net Affinity is the partner we want to work with to achieve those.”
Galgorm’s focus on building a strong direct booking strategy has been a key pillar of this partnership, with impressive results. Their OTA dependency is now less than 1% and within the first seven years of working together, Galgorm’s average room rate had increased by 62% and room nights sold had increased by 96%.
Elaine Kelly, Group Projects & Systems Manager at Galgorm Collection, said: “The main thing we really love about Net Affinity is that they continuously evolve their product with us in mind. It really feels like a collaboration as opposed to a client-and-provider relationship.”
Net Affinity provided Galgorm Collection with a bespoke website design, an advanced booking engine, and tailored digital marketing strategies. Weekly communication and quarterly meetings have created a partnership built on transparency and innovation.
Megan Wright, Group Revenue Manager at Galgorm Collection, said: “My favourite feature is the business intelligence model, it provides us with live data. We’re able to do very easy comparisons year on year and also the booking engine which provides a very seamless journey for our guests. As Galgorm Collection continues to grow, we hope to maintain the relationships we currently have, working together and growing together.”
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For more information about Galgorm Collection visit galgorm.com.
For more information on Net Affinity, please visit netaffinity.com and for further examples of how its technology has impacted hotels, visit netaffinity.com/casestudies.