Which topics are making waves and what are you, our readers, most interested in?
We’re a little over halfway through 2016, and we thought we’d take a look back at some of our favourite pieces from the year so far. These are pieces that have generated the most conversations, turned the most heads and inspired us to look at issues affecting independent hotels from new and interesting angles.
Individually, these articles give insights into the nitty-gritty details of revenue management, digital marketing and driving direct bookings. Together, though, they’re a great look at which topics are resonating with the industry as a whole. Take a look:
The past few years have given birth to a wide variety of revenue management ‘best practices’ and tools. What’s the equation for success? These 10 key trends in revenue management today are the ones that we think are the ones to take advantage of if you want your profits to soar.
Direct bookings are no longer an alternative to third party sites and more traditional booking methods . Instead, they are becoming a major priority for huge, multinational hotel chains. What can independent hotels do to build their direct bookings, though?
A good book direct strategy is near the top of most hotelier’s list this year. Booking direct is becoming the way to grow profit margins. We’ve created an in-depth list of 4 areas your book direct strategy needs to pay attention to, including links to guides and resources to help you get into the gritty details.
Net Affinity’s booking engine processes and analyses tons of bookings every day. So, we decided to do a little digging.
These the most interesting booking patterns from the last quarter of a million bookings to go through our booking engine. We’re telling you who books, how they book, and when they book.
The past two years have seen a relatively new product category hit the market for hotels: price check widgets. This sudden proliferation has come hand in hand with the increasing move to drive direct bookings.
How do price check widgets work? What are the benefits to your hotel? Which price check widgets are out there?
2015 came with a slew of changes to the digital marketing landscape. The growth didn’t stop there, though – mobile is exploding and technology is expanding. As digital marketers on the cutting edge of new and effective ways to grow business for hoteliers, we put some serious thought into what 2016 would bring.
Check out what we predicted, and see how we’ve measured up so far.
Take a look, and discover the best places to focus your efforts, and how to create a great digital experience for potential guests to reel in those bookings.
Those are our 10 top articles from the year so far. Which was your favorite? Which pieces resonated with you, and what do you want to see more of?