Digital Marketing Net Affinity’s 2024 Revenue Summit On February 20th, 2024, we hosted the second installment of our annual summit, bringing together... Net Affinity 14 March 2024
Digital Marketing, Revenue Strategies Black Friday and Cyber Monday Success | Discover Top Tips for Hotels Net Affinity
Net Affinity 30 September 2016 Digital Marketing What Hotels can Learn from OTA’s, and Ingredients of a Successful Loyalty Program 4 minute read Booking.com’s CEO was interviewed this week, and spoke about direct bookings in a relaxed way....
Net Affinity 29 September 2016 Digital Marketing [Cheatsheet] 6 Essential KPI’s for Your Hotel’s Digital Marketing 1 minute read When it comes to your hotel’s digital marketing strategy, your KPIs are the bedrock on which your...
Net Affinity 26 September 2016 Digital Marketing 10 Reasons Independent Hotels are Better Placed to Win Market Share 9 minute read The independent hotel market in Europe is a big business. Big in terms of employment, tourism and...
Net Affinity 23 September 2016 Book Direct Expedia Ends Dimming, Launches Revenue Management Software 4 minute read This week brought two big pieces of news from Expedia: They’re going to stop “dimming” hotels that...
Net Affinity 22 September 2016 Book Direct [Cheatsheet] 10 Tips to Analyse and Improve Your Hotel’s Distribution Activity 1 minute read Distribution is one of the murkiest areas of revenue management for many hoteliers. It’s also one...
Net Affinity 20 September 2016 Digital Marketing The 8 Biggest Reasons the Traffic Landscape is Shifting for Hotels 9 minute read As many hotels have noticed over the last 12 months, the traffic landscape for hotel traffic is...
Net Affinity 16 September 2016 Book Direct Data Must Be Behind Revenue Strategies 3 minute read The buzz in the industry this week has been centered again around OTA relationships....
Net Affinity 14 September 2016 Digital Marketing [Watch] Analytics Unlocked: Use Google to Find Your Perfect Customer 1 minute read Supercharging your conversion rate by analysing large chunks of data can be a tough nut to crack....
Net Affinity 12 September 2016 Digital Marketing 4 Reasons Landing Pages are Right for Your Hotel Marketing Strategy 8 minute read The booking button on your hotel website is the goal – it’s not the strategy. To persuade guests to...
Net Affinity 9 September 2016 Book Direct As Hotel Negotiation Powers Grow, Revenue Management is Key 4 minute read What’s new in the hotel industry this week? Fitch Ratings released a promising study indicating...
Net Affinity 8 September 2016 Book Direct [Cheatsheet] 5 Reasons Revenue Management is Essential to Building Direct Bookings 1 minute read What can your revenue management strategy include to help you build direct bookings? Why is it so...
Net Affinity 7 September 2016 Digital Marketing The Most Effective Way to Bring Guests Back? Retargeting 9 minute read The struggle to drive more direct bookings while keeping costs under wraps is one of the major...