Our data shows that mobile is currently driving 47% of all traffic. For hotels, it is vital to be easily findable and bookable on mobile.

Google rewards mobile-friendly sites in mobile search results: if your site isn’t mobile-friendly, you’re likely to be pushed down the rankings.

So ask yourself: is your site ready to drive direct bookings through mobile? And if it is, are you sure it’s the right kind of ready?

Here are the 2 major mobile web design options you have when you’re making your mobile site a great experience for your guests: responsive and adaptive web design. Which is best? Check out the presentation above to find out what the top choice for your hotel is.