Instagram is, in many ways, the ideal social platform for hotel marketing. Instagram is a place where visuals rule and distractions are kept to a minimal.

Instagram’s focus on visuals gives you plenty of opportunities to show off your hotel and wow potential guests – ready to get your Insta game up to scratch?

Here’s 6 strategies to use your hotel Instagram to attract more bookings, create a sense of community among your followers – which will help create feelings of loyalty and repeat guests – and increase your hotel brand’s reach.