A limited marketing budget is sometimes a given when you work for a small independent hotel. Low costs that yield high returns are the goal of every business person, and in that respect, hotels are no…
Branding is one of the most important tools a hotel has to distinguish itself and its unique offerings. Today, we’re looking at 4 building blocks to help you use your brand to drive memorability, loyalty…
Our email marketing experts want to tell you how to make your newsletter amazing, and increase direct bookings. You’ll learn how to craft a killer subject line that will make sure your emails get opened and…
There’s a plethora of tactics and strategies you can use to increase your hotel’s direct bookings. But if you’re looking for a quick guide to some of the most important drivers of conversions, we’ve got…
Millennials live online. In The Social Network (2010), Sean Parker says, “We lived on farms, then we lived in cities, and now we’re going to live on the internet.” Well, some of us already do. How are millennials living online,…
The way we market hotels has changed out of all recognition in the past twenty, ten, and even just over the last five years. We’ve developed sophisticated online marketing tools like retargeting and…
Facebook advertising is now an absolutely essential part of any hotel’s digital marketing strategy. Organic reach – the reach you can get for free – is declining on Facebook due to the sheer volume of…
Landing pages are an essential part of a targeted, compelling book direct strategy. So, you’ve got your hotel website up. You’ve done all the hard work that goes into getting visitors to your site. You’ve spent…
This week, we found that all the best articles in hospitality were revolving around a central theme: opportunity. From the chance to build more direct bookings to ways to step up your revenue management game,…
Not sure how to track the phone calls your hotel receives? Would you like to learn how to use call tracking to grow your hotel bookings? Here’s the great benefit of online marketing for hoteliers:…