In the 21st century every marketing campaign we see online or offline has a strategy behind it in one way or another. Marketing campaigns are employed to create brand awareness for your product, increase interest…
Understanding what influences guests to book, and most importantly book direct at your hotel, is the key to replicating that success. Tricks of the hotel trade are many, but taking note of what works for…
Whether you like it or not, Google My Business is your hotel’s virtual storefront. It’s the first thing most potential guests will see when searching for you on the web. This virtual storefront could be…
The booking button on your hotel website is the goal – it’s not the strategy. To persuade guests to book, you need a hotel marketing strategy to drive qualified traffic to your site and, once they’re there, convince…
Which topics are making waves and what are you, our readers, most interested in? We’re a little over halfway through 2016, and we thought we’d take a look back at some of our favourite pieces…
This article was originally published by .hetras and written by Astrid Neumann. It has been edited by Net Affinity. In recent years, a…
Sometimes, all your hotel marketing strategy needs is a way for your hotel to break through the noise. Email marketing is a great tool to break through, and it has a track record of getting huge…
If you’re new to revenue management, or just looking to get back to basics or gain a deeper understanding of the field, we’ve collected 5 great guides from around the web. These guides cover setting…
The trend of pushing for direct bookings continues. A recent study from Kalibri Labs indicating that direct bookings are indeed significantly more profitable than those that come through OTAs, despite the much-lauded ‘billboard effect.’ However, the…
This week, we’re looking at a hodgepodge of the most interesting articles in hospitality. First and foremost, we’ve found a taster for ITB Berlin, an event we ourselves will be attending next week,…