Every successful hotel pays attention to their customers and this is equally important online. Understanding what motivates a user to book your hotel direct over a competitor, or indeed through an online travel agent, is…
Emotional events such as Valentine’s Day are the perfect occasion for independent hoteliers to ramp up their marketing efforts with a themed campaign, geared at those looking to impress their other half.
At Net Affinity, we’re constantly keeping an eye out for the latest digital marketing trends, looking for additional opportunities to generate more direct bookings. Buzzwords like Blockchain Technology, AI, AR, Chat Bots and so many…
This week we’ve been thinking about how hotels discover and use previously unknown markets. New growth areas are emerging that hotels may have to cater for this year as a knock-on effect of…
How often do you go to your hotel website and look at it with fresh eyes? It can be difficult to look at your own hotel website impartially, from the user’s perspective. The solution to…
January is right around the corner and although hoteliers are preoccupied with making the most out of the Christmas season, January is also a revenue opportunity not to be missed! It’s often a…
Net Affinity’s gift to you …‘Tis the season to spread joy and goodwill after all! It’s nearly time to put your Christmas tree up in the hotel lobby and create a perfectly cozy winter setting…
Speculation over OTAs operating fairly has always been a topic of heated discussion ever since they gained market dominance. However, they’ve hit the headlines once again as UK authorities, CMA, launched a major investigation into…
Take Ownership of your hotel’s online presence now! A very useful exercise which all hoteliers should be doing on a regular basis is searching for their hotel brand name online and monitoring those results. With…
We’ve Analysed 13 Million Hotel Web Sessions. Here’s What We Found. The second edition of the digital trends report is here! We’ve analysed the data from nearly 13,000,000 hotel website sessions, including digital transactions, booking…