Take Ownership of your hotel’s online presence now! A very useful exercise which all hoteliers should be doing on a regular basis is searching for their hotel brand name online and monitoring those results. With…
We’ve Analysed 13 Million Hotel Web Sessions. Here’s What We Found. The second edition of the digital trends report is here! We’ve analysed the data from nearly 13,000,000 hotel website sessions, including digital transactions, booking…
In the fight to convert leads into bookings before the user loses interest and books elsewhere, site speed is what counts. Adding weight to the argument for mobile first design is that 60% of travel…
In the 21st century every marketing campaign we see online or offline has a strategy behind it in one way or another. Marketing campaigns are employed to create brand awareness for your product, increase interest…
Understanding what influences guests to book, and most importantly book direct at your hotel, is the key to replicating that success. Tricks of the hotel trade are many, but taking note of what works for…
Whether you like it or not, Google My Business is your hotel’s virtual storefront. It’s the first thing most potential guests will see when searching for you on the web. This virtual storefront could be…
The booking button on your hotel website is the goal – it’s not the strategy. To persuade guests to book, you need a hotel marketing strategy to drive qualified traffic to your site and, once they’re there, convince…
Which topics are making waves and what are you, our readers, most interested in? We’re a little over halfway through 2016, and we thought we’d take a look back at some of our favourite pieces…
This article was originally published by .hetras and written by Astrid Neumann. It has been edited by Net Affinity. In recent years, a…
Sometimes, all your hotel marketing strategy needs is a way for your hotel to break through the noise. Email marketing is a great tool to break through, and it has a track record of getting huge…