The booking button on your hotel website is the goal – it’s not the strategy. To persuade guests to book, you need a hotel marketing strategy to drive qualified traffic to your site and, once they’re there, convince…
Which topics are making waves and what are you, our readers, most interested in? We’re a little over halfway through 2016, and we thought we’d take a look back at some of our favourite pieces…
This article was originally published by .hetras and written by Astrid Neumann. It has been edited by Net Affinity. In recent years, a…
Sometimes, all your hotel marketing strategy needs is a way for your hotel to break through the noise. Email marketing is a great tool to break through, and it has a track record of getting huge…
If you’re new to revenue management, or just looking to get back to basics or gain a deeper understanding of the field, we’ve collected 5 great guides from around the web. These guides cover setting…
The trend of pushing for direct bookings continues. A recent study from Kalibri Labs indicating that direct bookings are indeed significantly more profitable than those that come through OTAs, despite the much-lauded ‘billboard effect.’ However, the…
This week, we’re looking at a hodgepodge of the most interesting articles in hospitality. First and foremost, we’ve found a taster for ITB Berlin, an event we ourselves will be attending next week,…
Here’s the bottom line for your hotel: hotels make more money when guests book directly. When you go through an OTA, you pay a commission somewhere between 15-25%, and you lose that money. When guests book on your…
Many brands don’t know their customers, and that includes hotels: 51% of customers feel that their favorite brands are doing a poor job of asking about and fulfilling their needs. They may have a general idea…
Digital marketing is still a relatively new field, but it has been around long enough to leave a legacy of its own. A successful digital marketing strategy is now a key part of any hotel’s…