Today, we are exposed to so many advertisements on so many platforms that unless they stand out, we are immune to them. Ditch the generic content and imagery and make your Ad captivating, original and…

Similar Audience and Lookalike Marketing on AdWords and Facebook is all about expanding your audience and bringing in new customers who are not aware of your brand, but meet similar characteristics and…

At Net Affinity, we’re constantly keeping an eye out for the latest digital marketing trends, looking for additional opportunities to generate more direct bookings. Buzzwords like Blockchain Technology, AI, AR, Chat Bots and so many…

Hotels have a lot to gain during the Christmas season with everything from voucher sales, to Christmas parties, holiday stays and more. It is important that your hotel website takes this into consideration and ensures…

Wherever your hotel is based, local events are taking place all the time and could be a vehicle for potential revenue if used in the right way. They could come in the form of a big…

Are you challenged by building the perfect landing page for your hotel’s special offers? You’re in the same  boat as a lot of us, if that’s the case! Landing pages are full of uncertainty, and there…

Metasearch has rapidly emerged to become one of the leading ways users can find cheap deals for travel, in arenas from air fare to hotel accommodation. This has significantly changed the distribution landscape for hotels. Does Metasearch…

Humans are, in some ways, predictable. Although we have different beliefs,  are all different ages and come from a huge variety of different cultures, there are some things that we all have in common. Fortunately for the…

Today we’re taking a peek at one of the minds behind the Net Affinity marketing team, head of department Hollie Faulkner. Hollie’s years of experience in digital marketing specifically for hotels has helped her to rise…

Technology, consumer trends, and marketing practices are constantly evolving. There’s a plethora of strategies and tactics you can choose to market your hotel. Unfortunately, this flood of new tools can make any hotelier feel…