Rate disparity is when wires get crossed and lower rates are offered on some or all OTAs than the rates your own site. Left unchecked, this can seriously impact your hotel’s bottom line. When prices are…
Today’s hotel guests are empowered and informed, which in some ways is very positive. However, it has also led to a trend of guests making multiple bookings far in advance, before cancelling ones…
The battle for direct bookings is continuing, and more evidence of the positive effects of direct bookings have recently come to light. SiteMinder has released a report detailing the fact that, over the past…
Rate disparity, if left unchecked, can seriously impact your hotel’s bottom line. Hotels often find themselves with lower rates on OTAs and other third party channels than they do on their own website – that’s…
This article was originally published by .hetras and written by Astrid Neumann. It has been edited by Net Affinity. In recent years, a…
The first half of 2016 has seen a sea change in the way hotels deal with direct bookings. Direct bookings are no longer an alternative to third party sites and more traditional booking…
The waters between hotels and OTAs remain stormy, as hotels try to step up their loyalty programs and book direct strategies without jeopardizing their relationships with OTAs. Hilton and Marriot have both recently launched major…
This week, we found that all the best articles in hospitality were revolving around a central theme: opportunity. From the chance to build more direct bookings to ways to step up your revenue management game,…
OTAs are more powerful and consolidated than ever. Coming out on top as an independent hotelier takes a great strategy and a deft hand. OTAs are necessary and advisable for most independent hotels, but that…
It’s been a big week. Airbnb made a move that places it more directly in the path of hotels, Google underwent a shift that could cut into OTA profits, and Expedia was approved to merge with Orbitz.