This article was originally published by .hetras and written by Astrid Neumann. It has been edited by Net Affinity. Negative reviews don’t have to ruin your day. In fact, if handled correctly, they…

93% of guests think reviews are important when they’re booking a hotel room. 53% of people wouldn’t book a hotel room without a review. 80% read more than a dozen. Reviews are hugely important to…

Hotel marketers should be reading the most useful articles on the web. Unfortunately, those can be hard to find. As a hotel marketer, as serious as you are about growing your hotel business, you’re busy! Where…

This article was originally published by .hetras and written by Agnes Stockburger. It has been edited by Net Affinity. Negative reviews are more likely to be met with a dejected shake of the…

What’s Your Reputation? (And why should you care?) Today, we’re going to give you a getting-started guide to online reputation management. We’ll take you through what it is, why it’s important, and how it can help…

As the infographic from Phocuswright linked below demonstrates, only 8% of independent European hotels are affiliated with a sales and marketing organization. In some cases, that’s no doubt due to in-house efforts to manage brands. Is…