Your checklist to a successful website & marketing rebrand Taking on a rebrand is an exciting, yet challenging experience for any company, especially a hotel. With brand loyalty and recognition playing such a key role…

Search engine optimisation or SEO is the practice of making your website visible online in the unpaid search engine results. We have written many articles on the best practices for SEO but have you…

As the snow clears and the sun peaks it’s head out from behind the clouds, we get the urge to dust off the cobwebs and start afresh. So whilst we’re cleaning out cupboards and desk drawers,…

Here’s this week’s top 5 marketing tips from around the web on those little ways you can tweak your marketing approach to ramp up interest, engagement and ultimately conversions. These articles address strategies for Facebook…

At Net Affinity, we’re constantly keeping an eye out for the latest digital marketing trends, looking for additional opportunities to generate more direct bookings. Buzzwords like Blockchain Technology, AI, AR, Chat Bots and so many…

What better time than the present to reflect on your SEO performance and set the stage for better results in the year ahead? If you haven’t looked back and amended your SEO strategy for a…

What better time than the present to reflect on your SEO performance and set the stage for better results in the year ahead? With 2018 right around the corner, this…

Hotels have a lot to gain during the Christmas season with everything from voucher sales, to Christmas parties, holiday stays and more. It is important that your hotel website takes this into consideration and ensures…

With paid Google ads taking up a large proportion of ‘above the fold’ space on desktop and all of what is immediately visible on mobile, having a high ranking on search engine results pages (SERPs),…

As many hotels have noticed over the last 12 months, the traffic landscape for hotel traffic is changing. In a time when digital activity is increasing, online bookings are growing and many hotels are becoming more sophisticated…