With paid Google ads taking up a large proportion of ‘above the fold’ space on desktop and all of what is immediately visible on mobile, having a high ranking on search engine results pages (SERPs),…

As many hotels have noticed over the last 12 months, the traffic landscape for hotel traffic is changing. In a time when digital activity is increasing, online bookings are growing and many hotels are becoming more sophisticated…

With all the recent changes to Google’s desktop search results, it’s a good time to look at how these changes affect how we actually view search results. If you know that, you can…

The rules of SEO are simple and finite, even though there’s often changes in which rules are more important to focus on. We’re giving you SEO best practices that are up to date, simple enough to…

Millennials live online. In The Social Network (2010), Sean Parker says, “We lived on farms, then we lived in cities, and now we’re going to live on the internet.” Well, some of us already do.   How are millennials living online,…

Google’s desktop search results underwent a significant change on Friday, February 19th. It wasn’t exactly a shock, as Google has been messing around with their ad structure in ways similar to this since 2010.

Millennials live online. In The Social Network (2010), Sean Parker says, “We lived on farms, then we lived in cities, and now we’re going to live on the internet.” Well, some of us already do. How are millennials living…

There is an ongoing debate about whether hotels should bid on their own brand name. While many hotels have seen the benefits and bought into the idea of bidding on branded terms as a defensive…