With the festive season picking up pace, we have put together a list of our top five recommendations for hotels to maximise revenue potential with targeted upselling strategies.
Net Affinity, a market leader in Ireland with a growing portfolio of hotels in the UK and internationally, has identified five key areas where hotels can make the most of the festive demand, by tailoring offerings to create memorable guest experiences while driving incremental revenue.
Santa overnight experiences
Capture the magic of Christmas with family-focused experiences. "Sleepover with Santa" packages are an ideal way to engage families looking for a festive getaway. These packages can include an overnight stay, breakfast, a meet-and-greet with Santa, and activities for children such as storytelling or Christmas crafts.
Festive vouchers
Make your hotel part of the gifting season by offering gift vouchers for weekend getaways, dinner-and-stay packages, or even Sunday brunch. Vouchers are a practical and thoughtful option for last-minute shoppers, and they not only generate revenue now but also encourage future bookings that can extend beyond the festive season.
Spa packages
December is a time for indulgence and relaxation. Upsell spa experiences, such as rejuvenating spa-and-stay weekends or luxurious day passes, to guests seeking a holiday treat or the perfect Christmas gift. Highlight packages that combine spa treatments with accommodation or festive dining for an added touch of luxury.
Catering to go
Appeal to local customers by offering take-home catering options for Christmas and New Year celebrations. Your hotel’s culinary expertise can become a sought-after convenience for families looking to skip the stress of holiday cooking while still enjoying restaurant-quality meals at home.
New Year’s Eve dinners and events
Ring in the New Year with exclusive dining experiences or hotel-hosted parties. From elegant dinners and champagne to live music or entertainment, hotels can create enticing
NYE packages that combine overnight stays with festive celebrations. Promote these events early to ensure bookings from both local and visiting guests.
William Cotter, Founder and Managing Director at Net Affinity said: “Festive periods provide unique opportunities for hotels to not only generate incremental revenue but also strengthen guest loyalty by creating unforgettable experiences. Our recommendations are tailored to help hotels maximise their appeal during the holiday season and position themselves as the top choice for guests celebrating this special time of year.”