Maximising Festive Revenue: How Hotels Can Reach Record Voucher Sales This Christmas

As Christmas approaches, many hoteliers know that it’s also the prime season for gift voucher sales, with December alone accounting for up to 40% of annual voucher revenue.

Last-minute shoppers are especially valuable — sales often see a 5% surge on Christmas Eve itself.

With the help of Net Affinity’s technology and data-driven strategies, hotels can leverage these shopping habits to maximise their seasonal revenue potential.

A Compressed Shopping Window: How to Prepare

With the shopping period between Black Friday and Christmas shortening, hotels must optimise their sales strategies to capture last-minute purchases.

Data indicates an annual growth in voucher sales volume, though there’s a shift in consumer preference towards flexible, monetary vouchers rather than experiential ones.

These versatile vouchers, which fit a range of budgets, make ideal gifts as they allow recipients the freedom to choose how they want to experience their stay.

Strategies for Record-Breaking Sales

Net Affinity, with over 20 years of experience in hotel technology, has compiled essential tips to help hoteliers tap into this intensified period of demand:

1. Don’t Overlook Low-Value Vouchers
   Lower-value vouchers are more popular than one might think. Most guests will spend well above the voucher’s face value, with the average spend exceeding 60% of the voucher amount. By encouraging smaller-value purchases, hotels can expand their customer base and increase the likelihood of future bookings and in-house spending.
2. Run a Cyber Weekend Promotion
   Cyber Weekend is the ideal time to launch enticing offers, such as “Buy a £100 voucher, get an extra £10.” Adding value to a monetary voucher or offering a percentage discount can drive significant sales increases and boost brand visibility.
3. Utilise Meta Campaigns for Greater Reach
   Net Affinity’s analysis shows that hotels using Meta campaigns during the festive season see excellent results, particularly when budgets and audience segmentation are optimised. A well-targeted Meta campaign can attract new customers looking for holiday deals, amplifying your reach and maximising voucher visibility.
4. Leverage Post-Christmas Demand
   Christmas is not the end of the road for voucher sales. Highlight the versatility of your vouchers for birthdays, anniversaries, and engagements—there’s a lucrative opportunity to secure steady revenue as customers redeem their vouchers in the New Year.
5. Optimise Your SEO and Voucher Landing Pages
   Ensure that your voucher offerings are prominently featured on your website with SEO-optimised content. Create dedicated voucher pages and integrate them within the shopping cart to enhance visibility in search engines, making it easier for shoppers to find your hotel’s voucher options online.

How Net Affinity’s Voucher System Supports Your Success

Net Affinity’s Online Voucher System equips hotels with an intuitive platform to design and manage their vouchers. With mobile-friendly templates, support for multiple languages, and easy integration for global currency, it’s never been easier for hotels to reach an international audience.

This system also streamlines the buying journey, ensuring that customers can purchase with ease from their mobile or desktop devices.

For hotels looking to take their voucher sales to the next level, our tools are specifically designed to convert festive demand into tangible, year-round revenue.

To learn more about our Online Voucher System, visit our website or explore our case studies to see how our clients have benefited from these advanced booking and marketing solutions.