Booking abandonment plagues hoteliers everywhere. Numbers in the range of 81% abandonment are often quoted, despite all the time and money poured into driving traffic to hotel websites and encouraging bookings. Email retargeting is a way to overcome this.
Properly done, email retargeting can see conversion rates of over 30%. That’s 30% of your abandoned bookings reclaimed, all with a simple email!
Why do people abandon mid-booking? According to a 2016 SaleCycle study, 39% say they were “just looking,” or want to do more research. A further 37% want to compare prices. Other common reasons include bookings processes that are too long, payment issues or simply needing to check with other travellers.
Don’t be afraid to look closely at your booking funnel to make sure users aren’t abandoning because of a specific feature or bug.
However, there’s another powerful way to overcome booking abandonment that you should use in tandem with your improvements: email retargeting.
We’ve created a presentation with everything you need to know to get started with email retargeting. We cover what, why, who, how, and when. Check it out below to learn what you need to know to get started!