The holiday season may seem far away, but Christmas-related searches are already rising.
Historically, demand begins to grow in June and July, with a significant increase by mid-August. This means now is the perfect time to prepare your Christmas content, ensuring your hotel is visible during this high-demand period.
Whether you’re promoting festive events, residential stays, or Christmas vouchers, having a well-executed content strategy is essential for success.
In this blog, we’ll share top SEO and campaign tips to help you get ahead of the competition, boost your organic visibility, and maximise direct bookings during the busiest time of the year.
Last Call for Holiday SEO: Publish Your Christmas Party Content Early
If you haven’t already published your Christmas party and event content, now is the time. As autumn approaches, the demand for celebrations and gatherings increases.
At Net Affinity, we believe that having your Christmas content live by September allows your hotel to climb search engine rankings, giving you a significant advantage by the time holiday searches peak in November and December.
Boost Organic Search Rankings
Search engines value established content; the earlier your Christmas content goes live, the more time it has to build authority.
Focus on creating keyword-rich blog posts, event descriptions, and landing pages that highlight your hotel’s unique offerings. For example, if your hotel is hosting a corporate Christmas party or festive afternoon tea, make sure these events are clearly described, include high-quality imagery, and are optimised for SEO.
By ensuring your Christmas content is detailed, well-organised, and visually appealing, you’ll capture the attention of users searching for holiday events, driving both traffic and bookings.
Stay Ahead with Festive Activities: Plan and Promote Now
If your hotel is planning festive activities such as Christmas markets, visits from Santa, or themed afternoon teas, it’s essential to start promoting these events now.
Creating compelling Christmas content around these experiences can drive interest and ensure your events are fully booked before the holiday rush begins.
Showcase Unique Offerings
Highlight what makes your festive events special, try to include enticing descriptions, photos of past events, and testimonials from previous guests to build credibility.
Be sure to optimise this Christmas content with keywords relevant to the activities you’re hosting, such as "Christmas afternoon tea" or "family-friendly Santa visit." This helps search engines recognise the relevance of your content, improving your overall visibility.
Social Media Planning for Christmas Content
The holiday season offers endless opportunities to create engaging social media content. Planning your posts ahead of time ensures you capture the festive spirit and connect with your audience in a meaningful way.
Engage with Festive Imagery
Showcase your hotel’s holiday decorations, seasonal menu items, or behind-the-scenes glimpses of event preparations. Use platforms like Instagram and Facebook to share visually engaging Christmas content that showcases the festive atmosphere your hotel offers.
You can also promote limited-time offers and package deals to drive urgency and boost bookings.
Don’t forget to engage your audience with festive polls, Q&A sessions, or user-generated content that encourages them to share their holiday experiences at your hotel. This kind of interaction helps build excitement and strengthens your relationship with potential guests.
Prepare for Christmas Residential Stays
With an increase in Christmas-related searches, now is the time to load your Christmas content, including offers for residential stays, onto your website.
Residential stays are in high demand during the holiday season, so ensuring potential guests have all the necessary information at their fingertips is crucial.
Promote Unique Stay Packages
Create Christmas content that highlights the benefits of staying at your hotel during the festive season. Whether it’s a family Christmas package with a festive meal included or a luxurious getaway for couples, make sure each package is clearly outlined. Include pricing, availability, and any added extras to make your offer stand out from the competition.
Consider launching paid search campaigns to increase visibility for these offers. While many guests may prefer to book residential stays over the phone, paid ads can help you reach an audience actively searching for Christmas accommodations online.
Black Friday and Christmas Voucher Planning
As Q4 approaches, it’s time to prepare your Black Friday and Christmas voucher campaigns. These high-demand shopping events are perfect for attracting new customers and boosting direct bookings through strategic offers.
Create Compelling Voucher Offers
Gift vouchers make an excellent Christmas present, and promoting them early ensures you capture the attention of last-minute shoppers.
Split your voucher offerings into categories—monetary, dining, spa, or stay vouchers—to attract a wide range of customers. Ensure that your Christmas content clearly describes each voucher’s value and benefits, making it easy for buyers to understand their options.
Take advantage of Cyber Weekend deals by offering discounts on your vouchers, such as "buy one, get one 50% off" or adding bonus value to gift cards. Historical data shows that value-add vouchers perform well during this period, with hotels often seeing a significant increase in revenue.
SEO Tips for Christmas Voucher Campaigns
Don’t forget to optimise your Christmas voucher pages with relevant keywords. Create dedicated landing pages for Black Friday and Christmas deals, ensuring your hotel’s voucher offers are easily discoverable through search engines. Use a marketing landing page layout in your CMS to drive higher conversions during peak traffic times.
Plan Now to Reap the Rewards
By starting your Christmas content strategy early, you ensure your hotel is well-prepared to capture the growing demand during the holiday season
From optimising your SEO and creating engaging social media posts to planning voucher campaigns, each element of your Christmas content can contribute to increased visibility, engagement, and bookings.
For tailored support with your Christmas content strategy, get in touch with us today.
Alternatively, why not read our recent blog and explore our top 8 email marketing tips for hotels?
