Barberstown Castle, is one of Ireland’s oldest castle hotels with 61-beautiful bedrooms and a reputation as a sought-after wedding venue. But the team wanted to expand beyond weekend weddings and establish the castle as a full-time destination for leisure and corporate guests.
They needed a high-performing booking engine and website that could help drive direct bookings and support their new business model, but they also knew gift vouchers were a key revenue stream, especially during peak seasons.
When Barberstown Castle partnered with us we introduced a booking engine that provided a smooth and user-friendly experience, making it easier for guests to book directly - something critical for a hotel aiming for the converted title of ‘Ireland’s most friendly hotel’.
To help them boost their voucher sales, we implemented a fully branded voucher system that improved the customer journey and made purchasing vouchers a more seamless experience.
On top of that, we optimised their website to attract and convert more direct bookings, ensuring Barberstown Castle had a strong digital presence that worked just as hard as they did.
Since partnering with us, the hotel has seen growth in its direct revenue channels. One of the biggest wins has been a 30% increase in voucher sales, thanks to the streamlined and fully branded voucher system.
Their direct booking performance has also improved significantly, with a more intuitive and optimised website helping to create a smoother booking journey for guests.
Beyond the technology, our hands-on support and ongoing collaboration have ensured that the hotel continues to evolve with new trends and innovations in the hospitality industry.
“For us, Net Affinity was the obvious choice. The website, the booking engine and the continuous support have been invaluable in growing our business.”
– Ted Robinson, Managing Director, Barberstown Castle.
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