Don’t wait for January: Why hotels should launch New Year campaigns right after Christmas
Without wishing away the end of the year too quickly, we are already looking ahead and would like...
In Face of OTA Tensions, Hotels Step Up Book Direct Efforts
OTAs seem to be facing controversy left, right and center these days. Booking.com is appealing the...
Use Special Offers and Segmentation to Snag Bookings
Running a successful hotel, when you hit the bottom line, comes back to one thing: driving...
How To Grow Guest Relationships Through Email
Email marketing is a much more personal way to communicate with your guests than ads, and it gets...
4 Essentials of Your Book Direct Strategy
A good book direct strategy is near the top of most hotelier’s list this year. Book direct...
What A Guest Wants: Consumer Behaviour and Intelligence
This week’s Friday Five is about consumer behavior and intelligence. What do your guests want? How...
[SlideShare] Killer Copywriting Tips for Email Marketing: For Hoteliers
Our email marketing experts want to tell you how to make your newsletter amazing, and increase...
Engage Hotel Guests With Compelling Copy
Writing copy for your hotel website: it’s easy to do, but it’s hard to do right.
Waters Between OTAs and Hotels Remain Stormy
The waters between hotels and OTAs remain stormy, as hotels try to step up their loyalty programs...
5 Key Strategies to Market Your Hotel to Milliennials
Millennials live online. In The Social Network (2010), Sean Parker says, “We lived on farms, then...
Expedia’s Accelerator Program Is Not The Way Forward
Expedia has developed the new Accelerator program, which has begun rolling out over the past...
4 Ways for Hoteliers to Get More Direct Bookings from Google
We need to talk about search engine optimisation, or SEO.
Marketing for the Modern Hotelier: 5 Keys to Success
The way we market hotels has changed out of all recognition in the past twenty, ten, and even just...
