What is the Importance of the Digital Customer Journey?
In today's highly competitive hospitality landscape, understanding the digital customer journey is...
4 Essentials of Your Book Direct Strategy
A good book direct strategy is near the top of most hotelier’s list this year. Book direct...
What A Guest Wants: Consumer Behaviour and Intelligence
This week’s Friday Five is about consumer behavior and intelligence. What do your guests want? How...
[SlideShare] Killer Copywriting Tips for Email Marketing: For Hoteliers
Our email marketing experts want to tell you how to make your newsletter amazing, and increase...
Engage Hotel Guests With Compelling Copy
Writing copy for your hotel website: it’s easy to do, but it’s hard to do right.
Waters Between OTAs and Hotels Remain Stormy
The waters between hotels and OTAs remain stormy, as hotels try to step up their loyalty programs...
5 Key Strategies to Market Your Hotel to Milliennials
Millennials live online. In The Social Network (2010), Sean Parker says, “We lived on farms, then...
Expedia’s Accelerator Program Is Not The Way Forward
Expedia has developed the new Accelerator program, which has begun rolling out over the past...
4 Ways for Hoteliers to Get More Direct Bookings from Google
We need to talk about search engine optimisation, or SEO.
Marketing for the Modern Hotelier: 5 Keys to Success
The way we market hotels has changed out of all recognition in the past twenty, ten, and even just...
Strengthen Your Direct Bookings: Use Customer Personas
Ever seen the movie “The Wolf Of Wall Street”? There’s a scene where protagonist Jordan Belford...
SlideShare: Get Smarter and Grow Direct Bookings with Facebook Targeting
Facebook advertising is now an absolutely essential part of any hotel’s digital marketing strategy.
Land Your Guests: Grow Direct Bookings With Landing Pages
Landing pages are an essential part of a targeted, compelling book direct strategy.
