How to Use the News to Amplify Your Hotel
Can you use large or local news stories to amplify your hotel’s message and build direct bookings?...
What Hotels can Learn from OTA’s, and Ingredients of a Successful Loyalty Program
Booking.com’s CEO was interviewed this week, and spoke about direct bookings in a relaxed way....
[Cheatsheet] 6 Essential KPI’s for Your Hotel’s Digital Marketing
When it comes to your hotel’s digital marketing strategy, your KPIs are the bedrock on which your...
10 Reasons Independent Hotels are Better Placed to Win Market Share
The independent hotel market in Europe is a big business. Big in terms of employment, tourism and...
The 8 Biggest Reasons the Traffic Landscape is Shifting for Hotels
As many hotels have noticed over the last 12 months, the traffic landscape for hotel traffic is...
[Watch] Analytics Unlocked: Use Google to Find Your Perfect Customer
Supercharging your conversion rate by analysing large chunks of data can be a tough nut to crack....
4 Reasons Landing Pages are Right for Your Hotel Marketing Strategy
The booking button on your hotel website is the goal – it’s not the strategy. To persuade guests to...
The Most Effective Way to Bring Guests Back? Retargeting
The struggle to drive more direct bookings while keeping costs under wraps is one of the major...
[Cheatsheet] 7 Tips to Generate Direct Bookings through Landing Pages
We’re kicking off the autumn with a new series of hotelier cheatsheets. These are one page,...
8 Simple Strategies to Drive Bookings from Instagram
On social media today, your ability to be creative with the way you market your hotel is as...
The Top Challenges Hotel Marketers Face
What are the biggest challenges hotel marketers face today? This week, we zeroed in on the issues...
Responsive vs Adaptive: Which Is Best to Get Hotel Guests to Book Direct? [SLIDESHARE]
Our data shows that mobile is currently driving 47% of all traffic. For hotels, it is vital to be...
