In the 21st century every marketing campaign we see online or offline has a strategy behind it in one way or another. Marketing campaigns are employed to create brand awareness for your product, increase interest…
Understanding what influences guests to book, and most importantly book direct at your hotel, is the key to replicating that success. Tricks of the hotel trade are many, but taking note of what works for…
On social media today, your ability to be creative with the way you market your hotel is as important as mastering the essentials of each platform – if not more so. Nowhere is that more…
This article was originally published by .hetras and written by Astrid Neumann. It has been edited by Net Affinity. Negative reviews don’t have to ruin your day. In fact, if handled correctly, they…
Instagram is, in many ways, the ideal social platform for hotel marketing. Instagram is a place where visuals rule and distractions are kept to a minimal. Instagram’s focus on visuals gives you plenty of opportunities…
How do we interact online, and what are we doing there (besides playing Pokemon Go)? At least 28% of our time is spent on social media. Instagram is, in many ways, the ideal…
Are you using retargeting as part of your hotel’s market strategy? If not, you’re missing out an a huge opportunity. Today, we’re going to take you through why and how to make your direct bookings…
This article was originally published by .hetras and written by Agnes Stockburger. It has been edited by Net Affinity. Negative reviews are more likely to be met with a dejected shake of the…
‘Online reputation management’ is an activity that might sound over-complicated or unimportant. However, it’s key to building your online bookings, especially those coming directly through your website. It also helps draw in guests who may…
The way we market hotels has changed out of all recognition in the past twenty, ten, and even just over the last five years. We’ve developed sophisticated online marketing tools like retargeting and…