Today, we are exposed to so many advertisements on so many platforms that unless they stand out, we are immune to them. Ditch the generic content and imagery and make your Ad captivating, original and…

Millennials are commonly described as the generation with a desire for new experiences. Spontaneity and adventure are two integral parts of Millennial living. This is a great prospect for hotel businesses, but a…

Every successful hotel pays attention to their customers and this is equally important online. Understanding what motivates a user to book your hotel direct over a competitor, or indeed through an online travel agent, is…

What better time than the present to reflect on your SEO performance and set the stage for better results in the year ahead? With 2018 right around the corner, this…

Cyber Weekend is a big date in the hotel calendar. It’s a chance to increase occupancy during lower periods and cash-in on shoppers looking for a bargain! This year the US holiday will take place from Friday…

This week our reads are all about the ever-changing online landscape, from the latest social trends, to your website. Your hotel needs to be visible where your prospects spend a vast quantity of their time…

As any modern hotelier will know, the power of the guest review should never be underestimated. Even if some reviews are to be taken with a pinch of salt, their authenticity and visibility to prospective…

In the 21st century every marketing campaign we see online or offline has a strategy behind it in one way or another. Marketing campaigns are employed to create brand awareness for your product, increase interest…

Understanding what influences guests to book, and most importantly book direct at your hotel, is the key to replicating that success. Tricks of the hotel trade are many, but taking note of what works for…

On social media today, your ability to be creative with the way you market your hotel is as important as mastering the essentials of each platform – if not more so. Nowhere is that more…