Amidst economic uncertainty that is wracking much of the world at the moment, experts still expect a healthy and prosperous 2023 for the hospitality industry. Fantastically, direct bookings are up and gaining the loyalty and trust of your guests is more important (and potentially tougher) than ever. As well as digital nomads and remote workers, other trends to be mindful of include wellness, smart technology and environmentally sound practises.
Behind all of the trends, audiences, offers and budgets is your marketing. The knowledge you have and the platforms you use are crucial to your success in 2023 and beyond. We have put together a short guide to help you decide what to invest in, and to inform you of what's happening across the landscape.
Download your hotel marketing guide for 2023 here.