Low costs that yield high returns are the goal of every business person, and in that respect, hotels are no different. When it comes to hotel marketing, this means controlling your marketing budget while increasing bookings and boosting profits.

Research shows that online investments are providing the biggest returns to hoteliers across the board. Digital marketing allows you reach a wider audience, and the speed at which technology is advancing means that online marketing is available at a lower cost than ever.

For the newcomer, investing online can be daunting. There are hundreds of online marketing tactics, channels, and strategies available. While all of them can work well when executed properly, not all of them will be right for your hotel.

Here’s the question at the heart of it all: what are your hotel’s key investment areas to attract more guests and minimize expenses?

We’ve created a SlideShare (above) that dives into 5 of the best strategies for any hotel to get high returns from their marketing budget. Check it out!