GDPR: What You Need To Know
The GDPR is coming, it will take effect from 25 May 2018 and hotels need to create a plan to be ready for it. Net Affinity have been following the news around the new…
The Evolving Online Landscape
This week our reads are all about the ever-changing online landscape, from the latest social trends, to your website. Your hotel needs to be visible where your prospects spend a vast quantity of their time…
Don’t Overlook Email Marketing! Tips For Getting It Right
When hotels get started with digital marketing, often the first thing they tend to look at is advertising on social media and large search platforms such Google AdWords and Bing. Email marketing is often overlooked,…
4 Mobile SEO Tactics for Hoteliers
With paid Google ads taking up a large proportion of ‘above the fold’ space on desktop and all of what is immediately visible on mobile, having a high ranking on search engine results pages (SERPs),…
Big Data, AI, and Strategic Investment In Customer Experience
New advancements in machine learning have made analysing large sets of customer data easier than ever before. Using this data for segmentation to build a 3-D picture of your customers and offer them more and…
[E-BOOK] Digital Trends For The Hotel Industry
We’ve Analysed 13 Million Hotel Web Sessions. Here’s What We Found. The second edition of the digital trends report is here! We’ve analysed the data from nearly 13,000,000 hotel website sessions, including digital transactions, booking…
Meeting Internal Challenges For Revenue Management
It’s challenging being a Revenue Manager! Whether you’re in a large city-centre hotel, or a small countryside hotel, Revenue Managers face similar challenges & stresses. Too much to do, too little time, being number one!…
[Infographic] Why Negative Reviews Matter & What To Do About Them
As any modern hotelier will know, the power of the guest review should never be underestimated. Even if some reviews are to be taken with a pinch of salt, their authenticity and visibility to prospective…
When It Comes To Site Speed, Mobile-First Design Wins
In the fight to convert leads into bookings before the user loses interest and books elsewhere, site speed is what counts. Adding weight to the argument for mobile first design is that 60% of travel…
3 Ways To Go Viral And Generate Bookings
In the 21st century every marketing campaign we see online or offline has a strategy behind it in one way or another. Marketing campaigns are employed to create brand awareness for your product, increase interest…