5 Types of Campaigns Your Hotel Must Run on Google AdWords
Google AdWords is a powerful tool, reaching up to 90% of users worldwide. It’s the power behind, of course, the ads you see when you search on Google, but also behind countless image ads on…
8 Challenges You’ll Face When Implementing a Revenue Strategy [for Independent Hotels]
Implementing a revenue strategy comes with a unique set of challenges. Hotels need to remember why they are focusing on optimising each channel, and how direct bookings reduce costs and produce a higher lifetime value…
What Matters for Mobile Bookings for Hotels? Speed
Mobile bookings are a challenge for the hotel industry. Even as traffic on mobile continues rising to never-before-seen levels, conversion rates on mobile aren’t quite keeping up. What are the stats, and what exactly is…
Hyatt’s Latest Move to Balance OTA Relationships
In a somewhat surprising move in a year that has seen more reconciliatory overtures between OTA’s and hotels than 2016, Hyatt has given notice that they intend to terminate their contract with Expedia. While this…
How To Build & Analyse Successful Hotel Rate Plans
How do you design a successful rate plan for your hotel? Why are some rate plans more successful than others? When you create rate plans, try and tap into your inner hotel shopper psyche. Is…
Why Rate Disparity Matters, and What to Do About It
Rate disparity, if left unchecked, can seriously impact your hotel’s bottom line. Hotels often find themselves with lower rates on OTAs and other third party channels than they do on their own website – that’s…
The Hotel Blog: Boost Your SEO and Connect With Guests
The travel industry has evolved tremendously in the last few decades. The shift to online is the biggest change. The vast majority travel research, planning and booking nowadays is done online, so it is crucial…
Tips to Evaluate and Succeed with Hotel Tech
This week’s round up of reads starts with a great piece from Snapshot, focusing on how to evaluate technology to succeed faster and better. We’re also looking at the selection process for that technology, and…
[Infographic] What Makes a Successful Revenue Strategy?
The travel industry is competitive, fragmented and swiftly changing. In that environment, an intelligent, flexible revenue strategy is the only path to success. Independent hotels face a unique set of opportunities and challenges when it…
6 Ways to Grow Direct Bookings with Booking Engine Data
Your booking engine has a lot more going on under the hood than you might imagine. Specifically, it has a huge amount of useable data. Broken down properly, that data can be used to give your…