Expedia has created a new study specifically on the motivations of European travelers. Among other revelations, they’ve found that compelling imagery is key for audiences under 35, activities and experiences lead the way over price…
Google AdWords is a powerful tool, reaching up to 90% of users worldwide. It’s the power behind, of course, the ads you see when you search on Google, but also behind countless image ads on…
Implementing a revenue strategy comes with a unique set of challenges. Hotels need to remember why they are focusing on optimising each channel, and how direct bookings reduce costs and produce a higher lifetime value…
Mobile bookings are a challenge for the hotel industry. Even as traffic on mobile continues rising to never-before-seen levels, conversion rates on mobile aren’t quite keeping up. What are the stats, and what exactly is…
In a somewhat surprising move in a year that has seen more reconciliatory overtures between OTA’s and hotels than 2016, Hyatt has given notice that they intend to terminate their contract with Expedia. While this…
How do you design a successful rate plan for your hotel? Why are some rate plans more successful than others? When you create rate plans, try and tap into your inner hotel shopper psyche. Is…
Rate disparity, if left unchecked, can seriously impact your hotel’s bottom line. Hotels often find themselves with lower rates on OTAs and other third party channels than they do on their own website – that’s…
The travel industry has evolved tremendously in the last few decades. The shift to online is the biggest change. The vast majority travel research, planning and booking nowadays is done online, so it is crucial…
This week’s round up of reads starts with a great piece from Snapshot, focusing on how to evaluate technology to succeed faster and better. We’re also looking at the selection process for that technology, and…
The travel industry is competitive, fragmented and swiftly changing. In that environment, an intelligent, flexible revenue strategy is the only path to success. Independent hotels face a unique set of opportunities and challenges when it…