Today, every hotelier knows that the modernisation of revenue management and marketing strategies is fundamental. However, what is less known is that to really see a boost in your revenue you must align them. The task…
Here at Net Affinity, each individual member of our team is bursting with knowledge, passion and skill that needs to be shared. That’s where our Employee Series comes into play. We will be giving you an insight into…
Millennials are commonly described as the generation with a desire for new experiences. Spontaneity and adventure are two integral parts of Millennial living. This is a great prospect for hotel businesses, but a…
In the hotel industry we all understand the importance of achieving more direct bookings in order to increase net profitability and reduce reliance, and commission fees, to OTAs. One part of this strategy is of…
In today’s technology-driven world, a common part of our morning routine is reaching for a mobile phone, followed by checking emails. The importance of an effective email marketing strategy for hotels is undeniable. The…
The most effective marketing solution includes awareness of your audience – their needs and preferences. Where they are located is perhaps one of the most informative elements to take into consideration. The interest is global,…
When consumers are faced with endless choices everyday how do they make decisions? What makes them choose one brand over another? Typically it comes down to emotion. A successful brand strategy makes us feel something…
In today’s world choice can often be associated with freedom and autonomy but is it really liberating? Or is this plethora of choice in absolutely everything we do actually oppressing? Ask anybody dating in this modern…
According to some, the world’s most valuable resource is no longer oil, it’s data! And for an online businesses such as a hotel there is so much available data and analytics platforms it can be…
Personalisation is one of the main buzzwords dominating the industry and trends reports in 2018. Since the shift from offline and print advertisement to digital campaigns has taken place years ago, hoteliers are able to…