What’s one of the top buzzwords over the last 5 years, in, let’s face it, pretty much every industry? Collaboration! To be fair though, it’s a buzzword for a reason. We’re all so busy – it’s…

The rising success of OTAs has encouraged hotels to take a back seat when it comes to direct bookings. After all, why would you go to all that trouble when a third-party…

Earlier this month, our marketing team attended Learn Inbound for 2 super-stimulating days of talks, covering everything from SEO in 2019, to email marketing, to content best practises, to building better campaigns using social media!…

The ever-evolving industry Image cred: unsplash The structure of the hotel industry in Europe continues to evolve, and remains fragmented, despite chain hotels increasing their percentage share of…

The hotel The Heritage, set in the heart of the Laois countryside, is a classically charming Irish property that offers comfortable and luxurious rooms for all types of travellers – solo,…

“How can I get more bookings and more revenue?” This is the question that every hotelier should regularly ask themselves to keep their business thriving! We know that everything you do in your business is…

Where do most travelers begin planning their trips? Is it on Booking.com, Expedia or TripAdvisor? Not likely. Think about your own web activity. Most of us start our initial research for everything on Google. Google…

We’re big advocates of using metasearch for independent hotels, but like all forms of technology, it has its ups and downs. It’s important to be aware of both. We’ve taken the leg work out of…

When the students are away, the holiday-makers will play!  In August 2018, Trinity College went live with a campaign marketing their student accommodation as ‘summer accommodation’…

PSD2 is a review of the original Payment Services Directive, that will come into play on September 14th 2019. The purpose behind it is to:…