This week we’re looking at pricing strategies and how the best revenue managers maximise room revenue. These articles cover supply and demand, how competition affects rates and how psychological pricing tricks can increase conversion. Check them out! 1.
The law of supply and demand is one of the most basic, and also one of the most important, microeconomic principles. The relationship between supply and demand determines how the price for a good or…
These days social media is part of every hotel’s online marketing strategy but while the majority of hotels have a Facebook account or frequently post on Instagram, the importance of Twitter is often overlooked. This is…
This week we’re highlighting the importance of mobile. Mobile hotel traffic is now significantly higher than desktop and is increasing exponentially every year. Is your hotel maximising mobile sales with a fast, mobile-friendly website? Do…
A year ago we looked at how mobile hotel traffic measured in our overall traffic landscape, and predicted continued growth for the device. 12 months later, mobile has continued on its growth trajectory but revenue…
3 Min Read Whether you use Siri, Cortana or Google voice search, it’s easy to see why speech recognition technology is starting to gain momentum. This type of search activity allows users to access information and…
This week we’re looking at a variety of articles discussing direct website bookings versus those from third parties. While we understand the importance of hotels having a diverse revenue stream in order to reach as many customers…
Every business regardless of the sector is ultimately about profit. Only with profit can you pay your bills and invest in the business for the future. The level of profit is also a key indicator…
The accommodation market has never been more competitive so how does a hotel stand out and grab a guests attention? One way is their online reviews. In fact, 84% of people trust online reviews as…
Where do most travelers begin planning their trips? Is it on Booking.com, Expedia or TripAdvisor? Not likely. Think about your own web activity. Most of us start our initial research for everything on Google. Google…