The fundamental question you must answer in your guests’ mind is, “Why should I pick you?” Wherever they’re seeing your hotel – an OTA, your website, a billboard, an online ad – your hotel value…
Hoteliers have been putting huge amounts of efforts into building solid book direct strategies. However, your fantastic strategy to align your goals for marketing & revenue might be missing a crucial element. Beyond ensuing that…
This week’s reads are about the continuing loyalty buzz, what “experience” means in a hotel, and areas where hotels have room to improve their online performance: rate management and the language they use.
Industry jargon gets between you and your guests. It can reduce the number of bookings you get, both on your own website and elsewhere. For example, the phrase ‘book direct’, which is so widespread within…
With mobile traffic outstripping desktop and mobile bookings on the rise, a mobile website is now a must for hotels. However, all mobile websites were not created equal. There are lots of ways to improve…
This week, the Competition and Markets Authority encourages hotels to step up their pricing strategy on OTAs. After finding that 47% of hotels surveyed were not aware that Booking.com and Expedia had agreed to drop…
What should revenue managers base their decisions on? At the core, Revenue managers must base their decisions on data. Potential guests are easily overwhelmed when they’re visiting dozens of websites and looking at hundreds of…
Loyalty programs have become a more valuable tool for every type of hotel as the Book Direct movement has increased momentum. They are seen, especially by major chains, as the natural progression to gain a…
Are you using social media to connect with your existing customers and bring in new guests? We are in the midst of a social marketing revolution, and there are huge new opportunities for growth. Facebook…
Google may be facing legal troubles in Europe in more than one area, even as they continue to expand their offering. The EC has recently leveled a fine on Google Shopping for what it…