With nearly 60% of online traffic being on mobile, it’s no wonder that Google is prioritising mobile-optimised websites on its search pages. Unless Google finds your website mobile-friendly, other sites will be given…

Here at Net Affinity, each individual member of our team is bursting with knowledge, passion and skill that needs to be shared. That’s where our Expert’s Opinion comes into play. This week…

Any Revenue Manager should have a set of strategies that optimise revenue and profits for their hotel. These strategies include both dynamic pricing and non-pricing methods. Today, we will be focusing on some…

After spending substantial budgets and efforts on driving website traffic and encouraging guests to book direct, the last thing any hotelier wants is for someone to abandon at the last hurdle. However, according to…

Comparing our own user behavior a couple of years ago to now, it is clear that the decision making process and the steps leading up to the final purchase have changed dramatically. Up…

This Summer, Instagram officially hit the one billion users mark, making it the third most used social media network. With its crowds of daily active users and innovative content display, this social media network can…

The hotel expectations of today’s guests are higher than ever. With so many offers and choices in the palm of their hand, the time they are willing to spend on finding the right hotel is…

Creating a website can be a daunting task. There are a lot of steps to be taken and decisions to be made. From wire-framing to choosing a framework, a lot a mistakes…

We are all well aware of the benefits of hotel packages. Think about it- have you ever booked a hotel purely on the strength and nature of its promoted offers? They are key…

When it comes to attracting direct bookings to your hotel, a secure website is an essential component to achieve higher conversion rates. Having a ‘secure’ website is important for providing a safe browsing and shopping…