With consumer expectations at an all-time high, and their spending habits continuing to rise considerably, marketeers across the board are challenged with how best to keep them engaged. In order to beat a seemingly…
The Client: Situated right there on the sprawling, picturesque Salthill promenade, 4 Star Salthill Hotel overlooks beautiful Galway Bay, where in the distance across the water, you can just about make out The Burren in…
So another Cyber weekend has been and gone. The once American event has gained solid ground in European markets and is now known by many as a week-long bargain hunting opportunity. Black Friday has grown…
The Client: Consisting of two of the most highly commended hotels in Mayo, The Breaffy House Resort is the ideal destination for a well-deserved break. Whether it be at Breaffy…
Cancellations are every hoteliers inevitable worst enemy. Even if you manage to recapture some of your lost bookings close to stay dates, they will still cost you. Cancellations distort hotel demand levels, boosting…
The Client: Ideally located near Dublin’s most popular attractions, Wynn’s hotel is the answer for any kind of traveler that find themselves in Ireland’s capital. The hotel effortlessly combines historic charm with urban…
As useful as they are at publicising your hotel, no hotelier appreciates the chunk of commission that OTA’s swallow up. From many of our previous posts you can find guidelines on how to…
The hospitality industry has become a very dynamic one in recent years. Revenue Management strategies that would have once been deemed acceptable and rational, are no longer efficient. Be a next-level Revenue Manager…
The Client: As one of Northern Ireland’s leading hotels, the Manor House Country Hotel combines an old world charm with modern luxury that’s hard to beat. Nestled by the Fermanagh Lakelands, this four-star…
November 2005 marked the creation of an ingenious marketing strategy to persuade people to shop online. Cyber Weekend is a big date in the calendar of every industry. For hotels, it provides the…