Choosing the Right Channel Manager
The hotel distribution landscape is becoming more and more complex. We know that the ideal revenue management practice is selling the right room to the right guest at the right time and price on the…
Break Out of the Ad Clutter
Today, we are exposed to so many advertisements on so many platforms that unless they stand out, we are immune to them. Ditch the generic content and imagery and make your Ad captivating, original and…
Employee Series #2- Our Client Services Director Gemma
It is time for the second post of our Employee Series! This week we’re giving you an insight into the knowledge and expertise of our Client Services Director, Gemma. 1. When you come into work…
Take the Minimalist Approach
It is said that it takes seven seconds to make a good first impression. The moment that you encounter with a stranger, it is those seven seconds in which you determine whether they are likable, trustworthy…
Getting Your Business Mix Right
Before you can get your business mix right, you first need to know what your business mix is. As an eCommerce Manager, I ask the hotel in each meeting what their business mix is. Every…
Why Your Hotel Needs a Video Marketing Strategy
Video is quickly becoming one of the most popular digital content formats. In a mobile-first world, video ad formats allow advertisers to reach their audience with highly targeted messaging across social media platforms…
The Challenges of a Rebrand
Your checklist to a successful website & marketing rebrand Taking on a rebrand is an exciting, yet challenging experience for any company, especially a hotel. With brand loyalty and recognition playing such a key role…
How to prepare a brief for your web agency
So, you have decided you need a new website. You are now left with a daunting to-do list and a long string of questions. One of the questions most commonly faced is how to explain…
Why Revenue Management and Marketing Must Align
Today, every hotelier knows that the modernisation of revenue management and marketing strategies is fundamental. However, what is less known is that to really see a boost in your revenue you must align them. The task…
Employee Series #1- Our Design Manager Dan
Here at Net Affinity, each individual member of our team is bursting with knowledge, passion and skill that needs to be shared. That’s where our Employee Series comes into play. We will be giving you an insight into…