The second in a two-part series, this SlideShare will take you through 5 more of the most important trends in revenue management today:
- Evaluating Cost-per-Acquisition
- Sharing the Knowledge
- Keeping In the Loop
These 5 strategies aren’t the timeless fundamentals. Instead, the represent the key forces and innovations changing the field, and how revenue managers can adapt and grow. These current trends and strategies are the ones that we think are vital to strong revenue growth and growing your direct bookings. That means they are the ones to take advantage of if you want your profits to do more than just hold steady.
What’s the equation for success? There are lots of different theories, but we think that collaboration, carefully evaluating your marketing campaigns to find the most effective channels, and preparing for the future are three big factors influencing success.